Senior SEO Specialist

Think Outside the Box!

Join a Company Thats Changing the Game!

At SmartStop Self Storage, we believe in embracing change, driving innovation, and elevating every team members journey.

About SmartStop Self Storage

SmartStop Self Storage (NYSE: SMA) is one of the largest self-storage operators in North America and a publicly traded real estate investment trust. Headquartered in Ladera Ranch, California, SmartStop owns or manages more than 460 self-storage properties across 35 U.S. states, Washington, D.C., and Canada, comprising over 270,000 units and more than 35 million rentable square feet.

Our fully integrated team of more than 1,000 self-storage professionals is dedicated to delivering an exceptional customer experience and driving long-term value for our customers, investors, and communities.

SmartStops commitment to service excellence and workplace culture has been recognized with multiple industry honors, including being named to Newsweeks Best Customer Service Award (2021, 2023 and 2024), earning the Reputation 800 Award (2022-2023), and being recognized as a Top Workplace in Orange County (2022-2024), an award based entirely on employee feedback regarding our culture, leadership, and values.

Were growing fast and we want you to grow with us.

Salary: $100,000/annually, depending on experience + annual discretionary bonus

Location: 100% on-site at our Ladera Ranch, CA headquarters.

JOB SUMMARY- Senior SEO Specialist

Are you looking for a role where you can put your SEO strategy skills to the test and have a significant impact on the digital marketing footprint of a growing business? SmartStop Storage Advisors is seeking an experienced and energetic Sr SEO Marketing Manager. This position will lead the SEO & GEO roadmap spanning technical SEO, local search, content optimization and off-page. Youll translate business goals into scalable organic search initiatives, ensure SEO best practices are embedded across digital experiences, and help strengthen organic discovery while complementing paid media efforts over time. The ideal candidate in this role will blend strategic thinking with hands-on execution, thrive in cross-functional environments, and use data-driven insights to continuously improve organic performance.

Essential Job Functions and Responsibilities

• Own and manage the company SEO and GEO strategies to grown organic traffic, brand visibility and lead conversion across traditional search engines and emerging AI-driven answer engines.
• Drive technical SEO improvements across web, mobile, and app platforms, including site architecture, indexing, schema markup, and mobile optimization.
• Identify and resolve SEO issues such as duplicate content, broken links, redirecting problems indexing errors or pother SEO errors.
• Conduct keyword, topic, entity, competitor and audience-intent research to identify growth opportunities for SEO.
• Monitor and analyze SEO performance using SEMrush, Google Search Console and Google Analytics, reporting on KPIs such as traffic, engagement, and conversions.
• Run regular SEO audits to identify opportunities for optimizations and prioritize needed updates based on impact and effort.
• Collaborate cross-functionally with marketing, revenue, creative, social media and operations teams as needed.
• Manage and periodically evaluate agency partners and SEO tools for effectiveness and explore opportunities to improve our SEO/GEO performance through new relationships and tools
• Stay current on algorithm updates, SERP changes and AI-search developments and adapt strategy accordingly.
• Establish best practices, documentation, testing frameworks and scalable workflows for SEO/GEO execution
• Regularly report SEO/GEO performance to executive team and other internal stakeholders in operations and marketing team

Qualifications Needed

• Excellent verbal and written communication skills.
• Strong analytical skills with close attention to details.
• Experience leading technical SEO initiatives and working with Marketing and Revenue teams.
• Strong knowledge of search ranking factors, keyword strategy and on-page SEO best practices
• Experience using SEO and analytics tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, or similar platforms
• Excellent cross-functional collaboration and communication skills working in a team environment.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Experience working agency partners or SEO technology vendors preferred.
• Ability to gather requirements and data, synthesize proposed solutions and then execute on plans

Benefits

• Competitive salary
• Health insurance including medical, dental and vision
• Life and Disability Insurances
• Paid Time Off
• Generous Holiday Schedule
• 401(k) matching with no waiting period
• Employee assistance program
• Referral program
• A great culture!

Diversity

SmartStop Self Storage, is committed to diversity, equity and inclusion. We believe in fostering an environment of inclusion and seek contributors from all backgrounds to join our dynamic team.

Lead Together!