Digital Marketing Coordinator

Location: Hornby

A three-time SABRE Canadian Agency of the Year winner North has achieved unprecedented success since launching in 2011. North’s fresh approach to PR, influencer, social and digital has helped cement it as a Canadian agency leader. North has found the sweet spot between boutique and large agency: this ‘twelve-year-old start-up’ is running on fresh momentum.

What’s the secret? While a slew of major new clients are tapping the team for their unique blend of expertise, many of North’s "OG" clients are expanding their work with the agency, fuelling organic growth. We're an agency all about taking risks, thinking big and a true belief that good ideas can come from anywhere.

Overview

We are seeking a curious, analytical and highly motivated Digital Marketing Coordinator to join the American Express Canada marketing team. This Toronto-based hybrid role will support the execution, optimization and reporting of paid digital marketing campaigns across multiple channels.

This role is ideal for a highly organized, growth minded marketer with 2–3 years of hands-on digital campaign experience who thrives in a fast-paced, collaborative environment. The successful candidate will bring strong project management skills, attention to detail and a passion for delivering best-in-class social media and digital campaigns, using data and creative insights to drive measurable business results.

You will play a key role in delivering high-quality digital campaigns that support customer acquisition, engagement and demand generation objectives across Amex’s paid media ecosystem.

Please note this is a 24 month contract.

Responsibilities Campaign Execution & Optimization

• Support the end-to-end execution of paid digital campaigns across social, display, paid search and video platforms
• Assist in trafficking, QA and launch of campaigns to ensure accuracy and compliance prior to go-live
• Monitor campaign performance daily/weekly and provide optimization recommendations based on KPIs such as CTR, CPA, CVR and engagement metrics
• Support budget pacing and delivery tracking to ensure campaigns meet performance targets
• Develop and execute A/B tests across creative, audiences and placements to drive continuous improvement

Reporting & Insights

• Turn performance reports into clear insights and actionable recommendations
• Maintain campaign tracking documentation and support accurate tagging and measurement best practices (tracking parameters)
• Track industry trends, competitor activity and emerging digital formats to inform campaign strategy

Creative & Cross-Functional Collaboration

• Coordinate with internal stakeholders and external agencies to manage creative development and asset delivery
• Assist in storyboarding and development of social-first advertising content in partnership with agencies and creators
• Ensure alignment with brand guidelines, product messaging and regulatory/compliance requirements
• Support cross-functional approvals with brand, product, legal and compliance teams to ensure timelycampaign launches

Process & Project Management

• Own and maintain the performance marketing campaign and testing calendar
• Manage timelines, deliverables and stakeholder communications across multiple concurrent campaigns
• Identify opportunities to improve workflows and drive operational excellence within the team

Qualifications

• 2–3 years of experience in digital marketing, performance marketing or paid media execution
• Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously
• High attention to detail and commitment to accuracy, particularly within regulated environments
• Working knowledge of digital KPIs and performance metrics (CTR, CPA, conversion rate, ROAS)
• Experience supporting A/B testing and campaign optimization initiatives
• Strong written and verbal communication skills and experience working cross-functionally
• Analytical mindset with comfort interpreting data and translating insights into action
• Understanding of the Canadian digital and media landscape
• Post-secondary education in Marketing, Business, Communications or related field preferred and is an asset
• Fluency in French (reading and editing) is an asset

Additional…