Loyalty & Digital Marketing Manager

Mitten Extracts is looking for a strategic and innovative Loyalty & Digital Marketing Manager to lead their loyalty program and digital marketing initiatives. This role focuses on enhancing customer retention and engagement through effective loyalty strategies and execution, while also supporting broader digital marketing efforts.

Responsibilities

• Own the strategy, growth, and optimization of the Mitten Club loyalty program, ensuring alignment with financial targets and brand objectives
• Develop and execute initiatives to drive:
• Member acquisition
• Active member engagement
• Purchase frequency
• Retention and churn reduction
• Lifetime value growth
• Create and manage loyalty campaigns, promotions, tiering structures, rewards strategy, and exclusive member experiences
• Build segmented CRM journeys across email, SMS, and other owned channels to nurture members throughout the lifecycle
• Partner with Sales, Retail, and Marketing teams to ensure loyalty integration across in-store, events, product launches, and brand activations
• Support experiential marketing moments (events, sponsorships, product drops) by developing loyalty-exclusive offers and activations
• Monitor and analyze key loyalty metrics including:
• Enrollment growth
• Active rate
• Redemption rate
• Purchase frequency
• LTV
• Retention & churn
• Lead development of monthly loyalty reporting and insights to present to the CMO, identifying opportunities for optimization and incremental revenue
• Manage loyalty platform vendors and external CRM partners, including briefing, timelines, budget oversight, performance tracking, and optimization
• Own loyalty budget management and deliver against annual financial targets
• Support development and execution of the broader digital marketing plan in collaboration with the marketing team
• Oversee email/SMS calendar in partnership with Content Creator, ensuring loyalty integration across all communications
• Support holistic brand storytelling across organic social, web, and owned channels
• Monitor key digital metrics across channels and provide insights to improve efficiency and campaign performance
• Collaborate with outside web and SEO agencies to ensure loyalty integration across digital touchpoints
• Contribute to organic social strategy and content calendar, with loyalty and retention messaging as a core component
• Shared responsibility for delivery of volume, share, profit, retention, and brand health goals
• Represent the brand at trade events, consumer promotions, sales meetings, and with retailers and customers as needed
• Be an active participant in Mitten Extracts culture, living our principles and inspiring others to do the same

Skills

• Bachelor's degree (B.A.) in Marketing, Digital Media, Business, or related field (or equivalent experience)
• 3–5 years of experience in loyalty marketing, CRM, lifecycle marketing, or retention-focused digital marketing
• Demonstrated experience building, managing, and optimizing loyalty or rewards programs (retail, CPG, beverage, or cannabis industry experience a plus)
• Strong experience in email/SMS marketing platforms and customer journey automation
• Proficiency in GA4, CRM systems, loyalty platforms, Google Tag Manager, and marketing analytics tools
• Strong analytical mindset with ability to translate data into actionable retention strategies
• Deep understanding of customer segmentation, lifecycle marketing, and personalization
• Familiarity with social media platforms (IG, TikTok, LinkedIn, etc.) and digital content performance
• Ability to thrive in a complex, fast-paced environment and adapt to change
• Demonstrated initiative and ability to solve problems with minimal supervision
• Collaborative team player and strong cross-functional partner
• Proficient in Microsoft Office Suite

Company Overview

• Founded in 2018, Mitten Extracts is a testament of our commitment to locality and excellence, combining premium Mitten made ingredients with unparalleled expertise. It was founded in 2018, and is headquartered in Dimondale, Michigan, US, with a workforce of 51-200 employees. Its website is .