SEO Content Coordinator

We’re looking for a talented and motivated SEO Content Coordinator to join the Digital Media team at INNOCEAN Canada. In this role, you’ll collaborate on some of Canada’s largest automotive accounts, creating compelling, search-optimized content that ranks well and drives organic traffic and conversions. If you’re passionate about content writing and SEO and thrive in a collaborative, 360-degree agency environment, this is an opportunity to apply your skills in a meaningful way.

The Role

As an Explorer you’ll exemplify our values: courage, curiosity, ambition, and integrity.

Reporting to the Director, SEO, you’ll leverage SEO best practices and keyword research to develop informative, high-performing content while implementing and supporting broader SEO strategies. You’ll work closely with cross-functional teams - including Media Planners and Buyers, Creative, SEM, SMM, Programmatic, and Data Analytics - to monitor performance, uphold technical best practices, and contribute to achieving our overall digital marketing goals.

What your typical day will look like

CONTENT CREATION

• Write high-quality, informative, and engaging content, including blog posts, articles, and other SEO-focused materials.
• Optimize content for target keywords by conducting thorough keyword research to identify relevant terms and integrating them seamlessly throughout the content.
• Optimize content for traditional search engines as well as AI-powered search experiences.
• Structure content for readability and SEO effectiveness, utilizing clear headings, subheadings, bullet points, and internal linking to enhance user experience and facilitate search engine crawling.
• Maintain brand voice and style consistency to ensure content aligns with the company's overall tone and messaging.

SEO, AEO & GEO RESEARCH AND IMPLEMENTATION

• Conduct comprehensive keyword, competitor, and content gap analysis using industry-leading SEO and AI-powered research tools.
• Analyze search intent to understand the underlying motivations of users behind specific keyword searches, enabling tailored content creation.
• Stay abreast of SEO best practices by remaining updated with the latest trends and guidelines from search engines such as Google.

SEO OPTIMIZATION RECOMMENDATIONS

• Integrate basic on-page SEO techniques, including optimizing title tags, meta descriptions, image alt text, and header tags.
• Assist with off-page optimization projects such as link-building.
• Optimize assets, which involves maintaining Google My Business listings and implementing SEO updates for new product launches.

CONTENT MANAGEMENT AND COLLABORATION

• Consistently meet deadlines and deliver high-quality content on time and within assigned word counts.
• Partner closely with the SEO team to align content with overall search strategy, editorial standards, and AI-search readiness.
• Proofread and edit content to ensure accuracy, clarity, and adherence to brand and compliance standards.
• Monitor and analyze content performance using key metrics such as organic traffic, rankings, engagement, conversions, and AI visibility indicators; provide data-informed optimization recommendations.

CROSS-TEAM COLLABORATION

• Collaborate with web dev, content, design, social media, paid media, and account service to help optimize content and performance.

CMS MANAGEMENT

• Input and format content within Adobe Experience Manager (AEM), ensuring accuracy, consistency, and adherence to brand guidelines.
• Implement on-page SEO elements directly within the CMS, including meta titles, meta descriptions, header tags, image alt text, page content, and URL structures.
• Conduct quality assurance checks pre- and post-publication to ensure content renders correctly, is fully optimized, and aligns with SEO best practices.
• Training on AEM and CMS-related SEO implementation will be provided.

The Knowledge and Experience you bring

• 1-2 years of experience in content writing and SEO, preferably within an agency setting
• University or College degree
• Knowledge of the media industry and how advertising agencies operate is an asset
• Experience in the Auto industry is a bonus, but the right attitude is more important; extensive training will be provided

The Skills and Qualities that make you stand out

• Proficiency in content writing and optimization, demonstrating the ability to create clear, concise, and engaging content
• Knowledge of modern SEO best practices, including proficiency in keyword research, on-page optimi