Digital Marketing Associate

POSTED ON : 20 March, 2026

JOB DESCRIPTION

We are looking for a dynamic and result-oriented Digital Marketing Associate to join our Digital Marketing & Analytics team. This role involves driving lead generation, enhancing brand visibility, executing marketing campaigns, and optimizing performance across digital and offline channels.

RESPONSIBILITIES

• Plan, execute, and manage end-to-end marketing campaigns across digital and offline platforms
• Generate and qualify leads to support business growth and sales pipeline
• Develop engaging marketing collaterals such as brochures, posters, and digital creatives
• Execute online campaigns including social media, email marketing, SMS marketing, and paid advertisements
• Implement and continuously optimize Search Engine Optimization (SEO) strategies
• Manage and improve social media presence, focusing on KPIs such as engagement, reach, and conversions
• Monitor, analyze, and report campaign performance; take data-driven actions to improve results
• Maintain and update website content and other digital assets
• Research new digital trends, tools, and platforms to identify growth opportunities
• Plan and execute promotional activities, competitions, and creative marketing initiatives based on market research
• Support branding efforts to strengthen the company’s digital presence

JOB LOCATION : Kolkata

QUALIFICATION : Graduate

EXPERIENCE : Fresher- 2 Years

SKILLS

• Bachelor’s degree in any discipline (Marketing, Business, or related field preferred)
• Basic understanding of digital marketing concepts and tools
• Familiarity with SEO, social media platforms, and online marketing strategies
• Strong communication and creative thinking skills
• Analytical mindset with the ability to interpret campaign data
• Proactive, self-motivated, and a team player
• Prior experience or certification in digital marketing is an added advantage