Paid Ads Specialist – Meta, Google Ads

Job Description

• Plan, execute, and optimize Meta Ads and Google Ads campaigns across various funnel stages.
• Conduct audience and competitor research to build strong targeting foundations.
• Write effective ad copy and collaborate on creative direction.
• Analyze daily performance metrics and implement optimizations to achieve KPIs (CPA, ROAS, CTR, CPM, etc.).
• Prepare performance reports and communicate insights clearly.
• Develop and test new strategies, audiences, creatives, and bid structures.
• Collaborate with internal teams for strategy reviews and campaign planning.
• Maintain structured documentation and follow internal paid media processes.

Requirements

• 3+ years of hands-on experience running Meta Ads and Google Ads.
• Strong understanding of performance marketing metrics and optimization tactics.
• Skilled in writing compelling ad copy for testing and scaling.
• Analytical thinker with the ability to interpret data and make actionable recommendations.
• Proactive communicator who can work independently in a remote setting.
• Comfortable working during U.S.-aligned hours and managing deadlines.

Benefits

• Competitive salary based on experience and demonstrated skill level.