Manager, Integrated Marketing

Job Description

Grant Thornton is seeking an Integrated Marketing Manager to join the team. Approved office locations can be found below.

As a Manager, Integrated Marketing, you will lead the planning and execution of priority go-to-market (GTM) campaigns that support key business initiatives across the firm, including service line (ex: Advisory) and select alliance marketing programs.

This role is focused on campaign orchestration and delivery excellence - partnering with business and marketing leaders to translate strategy into structured campaign plans, coordinated execution, and measurable outcomes. You will serve as the central point of coordination for complex, high-visibility campaigns, ensuring alignment across teams and delivering programs on time and with impact.

Key Responsibilities

• Lead end-to-end planning and execution of integrated GTM campaigns, translating business priorities into clear campaign plans (objectives, audiences, messaging, channels, timelines, and success metrics).
• Own campaign project management, establishing detailed plans, milestones, roles/responsibilities, and timelines to ensure coordinated, on-time delivery.
• Partner with the Advisory and Alliance Marketing Lead to intake strategy, clarify requirements, and ensure alignment throughout campaign execution.
• Orchestrate cross-functional teams (service lines, industries, field marketing, brand, content, digital, PR/comms, alliances), managing dependencies, aligning priorities, and removing blockers.
• Drive integrated, multi-channel execution across email, web, content, social, paid media, events, and nurture programs to deliver cohesive campaign experiences.
• Ensure consistency and quality of messaging and assets, aligning to firm narratives and, where applicable, alliance partner guidelines.
• Support executive and alliance activation efforts by coordinating development of messaging, thought leadership, and activation toolkits (e.g., social, email, events, co-branded initiatives).
• Maintain strong execution discipline through status tracking, stakeholder communications, risk management, and documentation of decisions and deliverables.
• Build and apply repeatable campaign frameworks and playbooks to improve speed, scalability, and consistency of GTM execution.
• Track, analyze, and report on campaign performance, including engagement, meeting generation, and pipeline influence, and drive continuous optimization.
• Leverage AI-enabled tools and workflows to improve efficiency in planning, content development, and performance reporting.
• Other duties as assigned.

Required Experience & Capabilities

• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience
• 6–8+ years of B2B marketing experience in complex, matrixed environments (professional services preferred)
• Proven experience planning and executing integrated marketing campaigns across multiple channels
• Strong project/program management skills, with the ability to manage multiple campaigns, timelines, and stakeholders simultaneously
• Experience supporting alliance or partner marketing initiatives (e.g., co-branded campaigns) is a plus
• Ability to translate business strategy into actionable marketing plans and deliverables
• Demonstrated success working across cross-functional teams, influencing without direct authority
• Strong communication and stakeholder management skills, with the ability to provide clear updates and drive alignment
• Data-driven mindset, with experience tracking and interpreting performance metrics (e.g., engagement, pipeline, ROI)
• High attention to detail and commitment to execution quality in fast-paced environments
• Experience leveraging AI tools to enhance marketing workflows, content development, and reporting is strongly preferred

The base salary range for this position in the firm’s Chicago, IL, Downers Grove, IL, Cleveland, OH, Minneapolis, MN, Reno, NV, and Baltimore, MD offices only is between $104,000 and $156,000 per year.

The base salary range for this position in the firm’s Washington, DC, Boston, MA, Edison, NJ, and New York, NY, and Melville, NY offices only is between $112,300 and $168,500 per year.

About Us

At Grant Thornton, we believe in making business more personal and building trust into every result – for our clients and you. Here, we go beyond your expectations of a career in professional services by offering a career path with more: more opportunity, more flexibility, and more support. It’s what makes us different, and we think being different makes us better.

In the U.S., Grant Thornton delivers professional services through two specialized entities: Grant Thornton LLP, a licensed, certified public accounting (CPA) firm that provides audit and assurance services ― and Grant Thornton Advisors LLC (not a licensed CPA firm), which exclusively provides non-attest offerings, including tax and advisory services.

In 2025, Grant Thornton formed a multinational, multidisciplinary platform with Grant Thornton Ireland. The platform offers a premier Trans-Atlantic advisory and tax practice, as well as independent American and Irish audit practices. With $2.7 billion in revenues and more than 50 offices spanning the U.S., Ireland and other territories, the platform delivers a singular client experience that includes enhanced solutions and capabilities, backed by powerful technologies and a roster of 12,000 quality-driven professionals enjoying exceptional career-growth opportunities and a distinctive cross-border culture.

Grant Thornton is part of the Grant Thornton International Limited network, which provides access to its member firms in more than 150 global markets.

About The Team

The team you’re about to join is ready to help you thrive. Here’s how:

• Whether it's your work location, weekly schedule, or flex time off, we empower you with the options to work the way that it best serves your clients and your life. Consistent with the firm's hybrid work model, this position will require in-person attendance at least three days per week, either at a GT office or client site.
• Here, you are supported to prioritize your overall well-being through work-life integration options that work best for you and those in your household.
• We understand that your needs, responsibilities and experiences are different — and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. See how at www.gt.com/careers
• When it comes to inclusion, we are committed to doing more than checking boxes. Explore all the ways we’re taking action for diversity, equity & inclusion at www.gt.com/careers

Here’s what you can expect next

If you apply and are selected to interview, a Grant Thornton team member will reach out to you to schedule a time to connect. We encourage you to also check out other roles that may be a good fit for you or get to know us a little bit better at www.gt.com/careers.

Benefits

We understand that your needs, responsibilities and experiences are different, and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits

• Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.
• Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Seasonal employees may also be eligible to participate in the firm’s 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.

Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation.

Additional Details

It is the policy of Grant Thornton to promote equal employment opportunities. All personnel decisions (including, but not limited to, recruiting, hiring, training, working conditions, promotion, transfer, compensation, benefits, evaluations, and termination) are made without regard to race, color, religion, national origin, sex, age, marital or civil union status, pregnancy or pregnancy-related condition, sexual orientation, gender identity or expression, citizenship status, veteran status, disability, handicap, genetic predisposition or any other characteristic protected by applicable federal, state, or local law.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of Grant Thornton to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. To make an accommodation request, please contact [email protected].

For Los Angeles Applicants only: We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

For Massachusetts Applicants only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Grant Thornton does not require or administer lie detector tests as a condition of employment or continued employment.