Digital Marketing & Lead Generation Specialist

Overview

We’re looking for someone to help drive consistent marketing execution and lead generation for our software and consulting business. This role is focused on getting in front of the right customers through social content, email campaigns, digital ads, and event support.

This is a hands-on role. You’ll be executing campaigns, not just planning them.

What You’ll Do

• Create and manage social media content across LinkedIn, Facebook, and Instagram
• Build and execute email marketing campaigns and outbound outreach
• Support lead generation efforts including list building, prospect research, and campaign execution
• Launch and manage digital ad campaigns (LinkedIn, Facebook, Instagram, Google)
• Maintain and improve landing pages and marketing funnels
• Track leads, activities, and pipeline in Pipedrive CRM
• Keep CRM data clean and ensure consistent follow-ups
• Support conference and event marketing (booth setup, materials, coordination, follow-ups)
• Track campaign performance and continuously improve results
• Help drive overall brand visibility and keep marketing efforts consistent

What We’re Looking For

• Experience in digital marketing, lead generation, or B2B marketing
• Strong writing skills (clear, direct, no fluff)
• Comfortable executing across multiple tools (CRM, email platforms, ad managers, social platforms)
• Organized and able to manage multiple campaigns at once
• Self-starter who can keep things moving without constant direction
• Interest in B2B software, ERP, or technology

Nice to Have

• Experience running LinkedIn, Facebook, or Instagram ad campaigns
• Familiarity with outbound email tools and campaign automation
• Basic design skills (Canva or similar)
• Experience with CRM systems (especially Pipedrive)
• Experience supporting trade shows or conferences

What Success Looks Like

• Consistent execution across social, email, and ads
• Steady flow of qualified leads and booked meetings
• Organized pipeline and clean CRM data
• Campaigns that generate real engagement and business opportunities

Pay: $20.00 - $30.00 per hour

Benefits

• Flexible schedule
• Work from home

Work Location: Hybrid remote in Las Vegas, NV 89135