Hotel Strategy Marketing Manager

Job Description

The Hotel Strategy Manager will report to the Senior Director of Hotel Strategy and will be responsible for increasing EBITDA across all Caesars Entertainment hotels in his/her respective Las Vegas and regional properties. The Manager will monitor performance, optimize marketing and analytical approaches, develop hotel marketing campaigns, create property‑specific offers, evaluate performance by channel, collaborate with Revenue Management on pricing guidelines, and oversee a series of sales and promotions. The Hotel Strategy team works closely with key partners such as Revenue Management, Email Marketing, Digital and Social Marketing, Hotel Operations, Property Marketing, Hotel Partnerships, and POD/Casino Marketing to set the strategy.

The Manager will participate in creative thinking and idea‑generation about how to improve EBITDA goals without sacrificing margin, how to better leverage each property's assets, how to drive demand, and how to respond quickly to market changes. This role requires strong creative direction, an understanding of customer needs and marketing strategy, the ability to express and “sell” new ideas throughout the organization, and disciplined project management. Communication and analytical skills are also essential.

Responsibilities

• Oversee development of hotel marketing strategy for Las Vegas and regional market properties.
• Lead development of hotel marketing campaign calendar for each property.
• Plan against enterprise sales with the Hotel Strategy team.
• Continuously monitor and evaluate hotel performance across properties and channels, both historical, current and forward‑looking, recommending changes as necessary.
• Evaluate competitive offerings and actions, and develop recommended plans.
• Explore and recommend new hotel marketing channels and partnerships.
• Develop test plans by channel, property and segment.
• Work with Revenue Management to develop strategies for each property.
• Work with key internal partners to develop and execute campaigns, such as email, digital, social and third‑party.
• Other duties as assigned by the Senior Director of Hotel Strategy.

Qualifications

• College degree in marketing, business or related field required.
• At least 2 years of managerial experience.
• Experience with channel management and media optimization, particularly digital marketing and media preferred.
• Insights into basic analytical data pulls, pro‑formas and data analysis.
• Understanding of creating and executing individual direct/email campaigns, as well as designing an overarching marketing strategy.
• Creative experiences, either managing a brand or designing within specific brand standards.
• Outstanding organizational and project management skills, and ability to manage multiple priorities simultaneously required.
• Experience working with strategic teams across several functional areas.
• Ability to maintain composure and excellent customer/client relations under all circumstances.
• A team player with strong communication (both written and oral) and interpersonal skills.
• Must possess outstanding presentation skills with the ability to persuade an audience through strong delivery, effective listening and good reasoning.
• Demonstrated track record of partnering and building relationships with Property Operators, Shared Services, and Corporate IT (or related work experience).
• Proficient in Microsoft Office tools (Word, Excel, PowerPoint).
• Ability to work effectively in a constantly changing environment.

About Us

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino‑entertainment company in the U.S. and one of the world's most diversified casino‑entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.

Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.