Paid Media Strategist (Google & Social Ads) – Growth-Focused, Client-Facing

The Opportunity

We’re looking to take our paid advertising services to the next level.

While we currently manage Google Ads for our clients, we see a clear opportunity to increase performance, expand into additional channels, and bring a more strategic, growth-focused approach to digital advertising—including platforms like Meta (Facebook & Instagram).

We’re looking for someone to own and lead this evolution.

If you’re someone who

• Identifies opportunities to improve performance quickly
• Thinks in terms of full-funnel strategy, not just platform execution
• Enjoys testing and refining messaging, creative, and landing pages

…this role is for you.

What Success Looks Like

• Campaigns are actively improving month over month
• Clients clearly understand performance and value
• You identify and recommend new opportunities across Google and social channels
• Our ads service becomes a true revenue driver, not just a maintenance offering

What You’ll Be Responsible For

Managing and optimizing

• Google Ads (Search, Display, YouTube)
• Social media ads (Meta/Facebook, Instagram; others a plus)
• Identifying inefficiencies and missed opportunities in existing campaigns
• Running ongoing A/B tests:
• Ad copy & creative
• Offers & messaging
• Landing pages
• Collaborating with our team on:
• Landing page improvements (conversion-focused)
• Creative direction (images, hooks, messaging)

Recommending channel strategy

• When to use Google vs social
• How they work together (intent vs awareness)
• Communicating directly with clients:
• Performance updates
• Strategic recommendations
• Growth opportunities
• Identifying upsell opportunities:
• Increased budgets
• New platforms (Meta, YouTube, etc.)
• New campaign types

What We Value

• Ownership mindset (you treat accounts like your own business)
• Strategic thinking across multiple ad platforms, not just one
• Strong understanding of conversion optimization
• Ability to connect creative + targeting + landing pages
• Clear, confident communication with clients

What We Don’t Want

• “Set it and forget it” campaign managers
• Platform-only specialists who don’t think beyond Google
• Passive account managers who wait for problems

Requirements

• 3+ years managing Google Ads campaigns
• Experience with paid social advertising (Meta/Facebook & Instagram)
• Proven ability to improve performance (not just maintain campaigns)
• Strong understanding of conversion tracking and optimization
• Comfortable working with small to mid-sized business clients

Bonus Points

• Experience with YouTube Ads, Microsoft Ads, or Local Service Ads
• Experience guiding landing page strategy
• Agency experience managing multiple clients
• Strong creative instincts (what makes ads convert)

Pay: $50.00 - $70.00 per hour

Expected hours: 10.0 – 15.0 per week

Application Question(s)

• If you took over a Google Ads account that hasn’t been actively optimized in 6–12 months, what would you do in the first 30 days?

Work Location: Remote