Digital Marketing Analyst - Restaurant Chain

• Digital Marketing Analyst Job Description:

1. Data Collection & Analysis

• Collect data from various digital platforms (Google Analytics, social media insights, email campaigns, etc.)
• Analyze performance metrics such as traffic, conversions, engagement rates, ROI, and customer behavior.
• Monitor campaign effectiveness and identify trends in user behavior.

2. Reporting

• Create regular performance reports for digital campaigns across various channels.
• Provide insights and actionable recommendations based on data findings.
• Present findings to stakeholders to inform marketing strategies and decision-making.

3. Campaign Optimization

• Assess the effectiveness of ongoing campaigns and suggest improvements.
• Test and measure different marketing strategies (A/B testing, content variations, targeting strategies).
• Collaborate with the marketing team to refine campaign strategies based on data insights.

4. SEO & SEM

• Analyze the performance of SEO and SEM campaigns to improve rankings and drive organic traffic.
• Research and identify keyword opportunities for paid ads and organic growth.
• Monitor PPC performance and optimize ad spending to ensure a good ROI.

5. Audience & Competitor Analysis

• Study target audience behaviors, preferences, and demographics to identify the best opportunities.
• Track competitor digital marketing efforts and analyze trends to ensure competitive advantage.

6. Tool & Platform Management

• Use various digital marketing tools (Google Analytics, SEMrush, HubSpot, Tableau, etc.) to extract insights and improve strategies.
• Help manage customer relationship management (CRM) systems and ensure data integrity.

7. Cross-functional Collaboration

• Work closely with content creators, designers, and other team members to align marketing strategies with data insights.
• Assist in creating data-driven content strategies and campaigns to meet business goals.

Key Performance Indicators (KPIs) for a Digital Marketing Analyst:

KPI

1: Website & Mobile Application Traffic

2: Conversion of Traffic to Purchase

3: Return on Investment (ROI)

4: Engagement Metrics

5: Customer Retention Rate

6: Bounce Rate

7: Cost Per Acquisition (CPA)

8: Social Media Metrics

9: Email Marketing Performance

10: Keyword Rankings (SEO)

KPI Measure

1: Overall Growth required Web traffic (organic, paid, referral, social media).

2: Measure the percentage of visitors who complete a desired action (purchase, form submission, newsletter sign-up).

Track the effectiveness of landing pages and calls to action (CTAs).

3: Calculate the profitability of marketing campaigns by comparing the costs of the campaigns to the revenue generated.

Analyze the cost per acquisition (CPA) and cost per lead (CPL).

4: Track user interactions with content such as clicks, likes, shares, comments, and video views.

Measure engagement rate across social media platforms, emails, and other digital channels.

5: Measure how well the company retains its customers through digital channels, such as email marketing, loyalty programs, or social media engagement.

Monitor repeat customers and the lifetime value (CLTV).

6: Evaluate the percentage of visitors who leave the website after viewing only one page.

A high bounce rate may indicate that landing pages or ads need optimization.

7: Calculate the average cost to acquire a new customer through paid ads or other marketing efforts.

Work on reducing CPA while maintaining quality leads.

8: Measure follower growth, engagement rates, and referral traffic from social media platforms.

Track click-through rates (CTR) from social ads and organic social media content.

9: Monitor open rates, click-through rates, conversion rates, and unsubscribe rates for email campaigns.

Test and optimize subject lines, copy, and design for better engagement.

10: Track keyword performance and rankings in search engine results pages (SERPs).

Measure the increase in organic search traffic and overall search visibility.

Job Specification

• MBA in Marketing is a must.
• At least 5 years of experience in directing and leading the marketing department of the Company.
• Solid experience in managing integrated marketing communication, with good knowledge of restaurant operations and management.
• Proficiency in English communication and presentation skills
• Strong drive for results
• Strong in innovative thinking and people management
• Good connection and networking with the media and industrial bodies
• Specialized in Digital Marketing

Benefits

• Competitive salary
• Training and development opportunities
• Employee discounts
• Positive work environment

Job Type: Full-time

Pay: Rs100,000.00 - Rs150,000.00 per month

Application Deadline: 28/03/2026