Shopify and Email Marketer (B2B E-Commerce)

• *Experience:**

2–4 Years (Hands-on, Shopify-focused)

• *Location:**

Remote / Hybrid

• *Industry:**

Ecommerce / Fashion / D2C / Wholesale

• *Role Overview**

We are looking for a

• *Shopify Ecommerce Specialist**

with strong technical and commercial experience to

• *own, optimise, and scale**

our Shopify store. You will be responsible for performance, conversion, automation, and integrations across the ecommerce ecosystem.

• *Key Responsibilities:
• *Advanced Shopify Management
• Own end-to-end Shopify store operations (catalogues, collections, pricing, variants, bulk edits)
• Manage advanced Shopify apps (subscriptions, bundles, upsells, B2B pricing, wholesale apps)
• Implement Shopify
• *B2B / Wholesale features**

, trade accounts, and gated pricing

• Handle Shopify migrations, upgrades, and feature rollouts
• Ensure inventory sync, order flows, and fulfilment logic are accurate
• *Conversion & Performance Optimisation
• Analyse funnel drop-offs and optimise product pages, collections, and checkout
• Improve AOV via bundles, cross-sells, and cart optimisation
• Improve visual hierarchy and mobile UX
• Monitor site speed, errors, and technical SEO fundamentals
• *Email & Lifecycle Marketing (Advanced)
• Build and optimise email flows (abandoned cart, browse abandonment, post-purchase, win-back)
• Segment customers based on behaviour, geography, and order value
• Run campaign calendars aligned with product drops and seasonal sales
• Integrate email marketing deeply with Shopify data (Klaviyo preferred)
• *Analytics & Reporting
• Track and report on key metrics
• Use Shopify analytics + GA4 to identify growth opportunities
• Support forecasting for stock, launches, and promotions
• *Required Skills & Experience
• 2–4 years of
• *advanced Shopify experience**

(not basic)

• Strong understanding of Shopify
• *Liquid basics**

, apps, and workflows

• Experience with
• *Shopify Plus or B2B features**

(preferred)

• Hands-on experience with
• *Mailchimp or similar email platforms
• Proven ability to optimise conversion rates and performance
• Comfortable working independently and owning ecommerce outcomes
• *Nice to Have (Strong Plus)
• Experience in
• *fashion, modestwear, or wholesale ecommerce
• Understanding of international ecommerce (multi-currency, shipping, duties)
• Exposure to Meta / Google Ads landing page optimisation
• Experience working with warehouses or fulfilment partners
• *Why This Role
• Full ownership of a growing Shopify ecosystem
• Opportunity to scale a global ecommerce & wholesale brand
• Direct impact on revenue and customer experience