Digital Marketing Strategist, E-commerce Growth

Our client is a rapidly expanding e-commerce brand seeking a creative and results-driven Digital Marketing Strategist to drive online growth and customer acquisition. This fully remote position requires a deep understanding of the digital landscape and a proven ability to execute successful online marketing campaigns.

Responsibilities: Develop and implement comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve key performance indicators (KPIs). Conduct keyword research and implement SEO best practices to improve organic search rankings and drive website traffic. Develop and execute engaging social media marketing strategies to build brand awareness and foster community engagement. Create compelling marketing copy and content for various digital platforms. Design and implement effective email marketing campaigns to nurture leads and drive conversions. Analyze campaign performance data, generate insightful reports, and make data-driven recommendations for continuous improvement. Collaborate with cross-functional teams (e.g., web development, sales) to ensure brand consistency and optimize the customer journey. Stay up-to-date with the latest digital marketing trends, tools, and best practices. Manage the digital marketing budget effectively, ensuring efficient allocation of resources. Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum of 4 years of experience in digital marketing, with a proven track record of success in e-commerce. Strong expertise in SEO, SEM, social media marketing, and email marketing. Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Mailchimp, etc. Excellent analytical skills with the ability to interpret data and translate it into actionable strategies. Strong written and verbal communication skills, with a knack for creative copywriting. Experience with A/B testing and conversion rate optimization (CRO). Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote environment. Creative mindset with a passion for digital innovation. Experience with CRM systems is a plus. Join a vibrant and innovative company revolutionizing the e-commerce space. This role offers the flexibility of remote work while based in Salt Lake City, Utah, US , contributing to a dynamic and growing digital presence.