Digital Marketing Strategist

Our client, a rapidly growing e-commerce company seeking to expand its market reach, is looking for a creative and results-driven Digital Marketing Strategist to lead their online marketing efforts. This fully remote position offers a unique opportunity to shape and execute comprehensive digital campaigns that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. You will be responsible for developing and implementing data-driven digital marketing strategies aligned with business objectives. This includes conducting market research, identifying target audiences, and analyzing campaign performance to optimize for maximum ROI. Key responsibilities involve managing social media presence across various platforms, creating engaging content, overseeing paid advertising campaigns (Google Ads, social media ads), and optimizing website content for search engines. You will also manage email marketing campaigns, nurture leads, and develop strategies to improve customer retention. Collaboration with internal teams, including sales, product development, and design, is crucial for ensuring a cohesive brand message and customer experience. The ability to analyze complex data, derive actionable insights, and present findings clearly to stakeholders is essential. Proficiency in marketing automation platforms, analytics tools (Google Analytics), and SEO tools (e.g., SEMrush, Ahrefs) is required. A Bachelor's degree in Marketing, Communications, Business, or a related field, coupled with a minimum of 4-6 years of experience in digital marketing, is necessary. Proven success in developing and managing successful digital marketing campaigns across multiple channels is a must. This is an excellent opportunity for a strategic thinker with a passion for digital innovation to significantly contribute to the success of a dynamic organization.