Canadian Marketing Manager

A company is looking for a Manager, Integrated Marketing.

Key Responsibilities

Serve as the primary marketing lead for Canada, aligning priorities and execution across teams

Develop integrated marketing strategies and briefs for Sportsbook and Casino, tied to key growth and performance metrics

Lead full-funnel, cross-channel campaigns in partnership with teams such as Acquisition and Paid Media, CRM, Social, and Public Relations

Required Qualifications

At least 5 years of experience in marketing for a gaming, sportsbook, casino, or highly regulated organization

Strong understanding of the Canadian market, including sports, culture, and consumer

Proven experience developing and executing integrated, multi-channel campaigns

Knowledge of content, media, and partnerships beyond traditional performance marketing

Ability to operate independently in a fast-paced environment while managing multiple priorities