Head of Growth / Conversion Rate Optimization (CRO) Specialist

We operate an established healthcare-related website with consistent organic traffic and strong brand positioning. We are currently under-leveraging this traffic and are seeking a strategic Growth & Conversion expert to architect and implement a full monetization system.

This is not a basic ads role and not a design-only role.

We are looking for someone who understands how to transform existing traffic into measurable revenue through structured funnels, lead capture systems, retargeting, email automation, and ongoing optimization.

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Objective

Design and implement a complete conversion ecosystem that:

• Captures and segments website visitors
• Increases conversion rates
• Builds and nurtures an email list
• Implements retargeting systems
• Improves revenue per visitor
• Establishes measurable, scalable growth processes
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Responsibilities

Phase 1 – Audit & Strategy

• Conduct a full audit of user behavior, traffic flow, and drop-off points
• Review analytics, event tracking, and pixel implementation
• Identify monetization gaps and opportunities
• Present a structured 60–90 day growth roadmap

Phase 2 – Implementation

• Design and deploy high-converting landing pages
• Implement lead capture systems (pop-ups, exit intent, embedded forms)
• Develop lead magnets and offer positioning
• Set up and optimize GA4, Google Tag Manager, Meta Pixel, and related tracking
• Build segmented email automation sequences
• Launch retargeting campaigns (Meta + Google)
• Establish A/B testing frameworks
• Improve conversion rate and overall funnel performance
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Required Experience

• Proven experience in Conversion Rate Optimization (CRO)
• Funnel architecture and landing page optimization
• Email marketing automation platforms (Klaviyo, ActiveCampaign, HubSpot, etc.)
• Retargeting strategy and paid traffic integration
• Pixel tracking and analytics configuration
• A/B testing methodology
• Data-driven decision-making

Please provide

• Specific examples of conversion improvements
• Before and after performance metrics
• Tools and platforms used
• Brief case studies or screenshots where possible
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Ideal Candidate

• Thinks in conversion percentages and revenue per visitor
• Understands lifetime value (LTV) and funnel stages
• Strategic and proactive
• Comfortable owning outcomes
• Can both architect strategy and execute implementation
• Obsessed with optimization and performance
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Engagement

Initial engagement will focus on building the foundation and implementing the conversion system. Ongoing collaboration may follow based on performance and results. (Start your cover letter with ninja, this is a qualifying test)

Compensation structure: Open to hourly or milestone-based proposals depending on experience and demonstrated results.

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To Apply

Please answer the following in your proposal

1. How would you approach monetizing an established website with untapped conversion potential?

2. What would your first 30-day action plan look like?

3. What tools would you implement immediately?

4. Include the word “Optimize” in your first sentence to confirm you read this description carefully.