Fractional SEO & Generative Search Manager

About the role

We're looking for a self-led SEO & Generative Search Manager to scale our generative engine optimization efforts and support ongoing SEO work. This 6-month freelance contract is heavily focused on AI search optimization (GEO/AEO) while maintaining and enhancing our existing SEO foundation.

This contractor will provide coverage during planned parental leave. You'll work directly with the hiring manager before leave begins, then collaborate with a content team of 4 to execute optimizations independently. We're not starting from zero: you’ll maintain and evolve existing strategies while bringing fresh ideas and perspective. Pay rate is $60-105 per hour based on experience.

Responsibilities (70% GEO / 30% SEO)

GEO

• Lead GEO execution to optimize for AI search via ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity
• Scale and expand our current GEO experimentation proces
• Evolve our LLM prompt library for content generation and optimization based on performance
• Ensure content is structured to maximize AI visibility and citations
• Monitor how Tremendous appears in AI answers; continuously optimize for brand mentions and citations
• Track and report KPIs (citation share, answer-engine visibility, brand mention rate, etc.) monthly, including insights on performance and macro search trends.”

SEO

• Maintain and optimize existing SEO strategies across technical, on-page, and off-page elements
• Conduct keyword research, content audits/outlines, and semantic optimization to support both traditional ranking and AI-driven responses
• Collaborate with the content team to ensure adherence to SEO and GEO best practices in editorial planning and content briefs
• Stay current with search algorithm updates and emerging trends in both traditional and AI-powered search

Requirements

• US-based, fully remote
• 5+ years of hands-on SEO experience
• Experience testing GEO optimization tactics — brings an experimentation mindset by default
• Self-directed with strong project management and communication skills
• Can work ~15-20 hours a week during April - September 2026
• Proven track record implementing SEO strategies with measurable results; heavy focus on content optimization preferred
• Ability to translate LLM behaviors and AI search features into actionable content and technical initiatives
• Strong understanding of how LLMs retrieve, summarize, and cite information

Nice to have

• B2B SaaS or fintech experience (in-house or agency client)
• Experience with GEO monitoring tools like AirOps, Scrunch, Profound, etc.
• Experience with structured data, schema markup, and entity-based optimization