Sales & Marketing Manager (E-Commerce)

A reputable FMCG company in Penang is seeking a Sales and Marketing Manager (E-Commerce) who will play a pivotal role in growing the business to B2C segment.

This opportunity is perfect for someone who thrives on developing comprehensive strategies, guiding teams to achieve ambitious targets, and leveraging cutting-edge AI technology to accelerate market reach and business growth. The role offers strategic involvement in business decisions, robust support from product and supply chain teams, access to advanced AI tools, and a performance-based incentive structure. If you are passionate about building scalable digital systems and expanding into international markets, this position provides the platform to become a key leader within a forward-thinking company.

• Take ownership of online sales and marketing strategy development, with direct influence on business growth direction and decision-making processes.
• Enjoy strong support from product and supply chain teams, ensuring you have the resources needed to drive successful campaigns across multiple platforms.
• Benefit from access to advanced AI tools and digital marketing systems, empowering you to scale market coverage efficiently while being rewarded through a performance-based incentive structure.

What you'll do

As Sales and Marketing Manager (E-Commerce), your day-to-day responsibilities will centre around creating impactful strategies that propel the organisation’s digital presence forward. You will be entrusted with identifying new market opportunities both locally and internationally while translating these insights into actionable plans that foster scalable growth. By harnessing the power of AI technology at a strategic level, you will build robust systems that enhance marketing efficiency and coverage. Your leadership skills will be crucial as you guide a dedicated team towards achieving significant revenue targets through collaborative efforts across multiple platforms. Success in this role requires an ability to manage complex ecosystems, optimise performance based on data analytics, and continuously adapt strategies to meet evolving market demands.

• Develop comprehensive digital sales and marketing strategies that align with the organisation’s overall objectives and drive sustainable growth.
• Identify market positioning opportunities and competitive strategies to ensure the brand stands out in both local and international markets.
• Plan market expansion initiatives beyond Malaysia, exploring regional and global opportunities for business development.
• Translate high-level strategies into scalable growth structures that can be replicated across various channels and markets.
• Leverage AI at the strategic level to expand marketing reach, accelerate growth speed, and optimise campaign efficiency.
• Build large-scale market reach using AI-driven models combined with outsourcing solutions to maximise impact.
• Accelerate market testing cycles and iterate strategies quickly based on data-driven insights for continuous improvement.
• Lead digital sales teams to achieve annual revenue targets exceeding RM3M by fostering collaboration, motivation, and accountability.
• Manage a multi-channel sales ecosystem including Facebook, Instagram, XHS, Shopee, TikTok, Website, WhatsApp, ensuring seamless integration and performance optimisation.
• Drive performance optimisation efforts by analysing ROI metrics and implementing improvements across all digital sales activities.

What you bring

The ideal candidate for Sales and Marketing Manager for E-Commerce brings extensive experience in digital sales or marketing within fast-evolving e-commerce settings. Your track record includes leading teams towards substantial revenue achievements while nurturing their professional development through supportive leadership. You possess deep expertise in crafting structured yet flexible marketing strategies that respond thoughtfully to changing market conditions. Your analytical approach ensures every decision is grounded in data-driven insights—optimising campaigns for maximum impact. Familiarity with AI tools enables you to stay ahead of industry trends while managing complex multi-channel ecosystems seamlessly. Your international perspective allows you to identify new avenues for growth beyond traditional boundaries. Above all, your collaborative spirit fosters an environment where shared goals are achieved through mutual support.

• 5–8 years of proven experience in digital sales or marketing roles within e-commerce environments, demonstrating your dependability in driving results.
• Demonstrated success leading teams to achieve annual digital sales revenues of RM2M or more, with aspirations for even greater milestones.
• Strong background in developing marketing strategies that are both innovative and structured, showing your commitment to organisational goals.
• Exceptional leadership abilities paired with structured thinking skills that enable you to nurture team members effectively while maintaining clarity in execution.
• Advanced analytical skills allowing you to interpret performance metrics sensitively and make informed decisions that optimise outcomes.
• Experience building scalable digital growth systems encompassing lead generation, conversion optimisation, and customer retention initiatives.
• Ownership mindset with a focus on translating strategic plans into tangible results through collaborative teamwork.
• Familiarity with AI tools and modern marketing technologies that support efficient campaign management across diverse platforms.
• Ability to manage multi-channel sales ecosystems including social media networks (Facebook/Instagram/XHS), e-commerce platforms (Shopee/TikTok), websites, and messaging apps (WhatsApp).
• International mindset with experience or ambition in identifying cross-market opportunities for expansion.

What sets this company apart

This organisation stands out by offering its leaders genuine strategic involvement in business growth decisions—ensuring your voice shapes the direction of the company. You will benefit from unwavering support provided by product specialists and supply chain experts who work together to deliver consistent quality across all campaigns. Access to advanced AI tools empowers you to innovate at scale while streamlining operations for greater efficiency. The company’s performance-based incentive structure rewards your dedication with tangible benefits tied directly to your achievements. As part of this team, you will have the opportunity not only to grow professionally but also become a core driver of organisational success within an inclusive environment that values collaboration above all else.

What's next

If you are ready to take your career to new heights as Sales and Marketing Manager for E-Commerce in Penang, seize this opportunity today!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd

Business Registration Number : 729828-T

Licence Number : JTKSM 423C