Local SEO Specialist

About the Role

We are looking for a Local SEO Specialist to own and scale our local search presence across a rapidly growing network of clinics. This role will work closely with our National SEO team, franchise marketing managers, and external agency partners to ensure our locations are highly visible in local search and performing competitively in their markets.

You will be responsible for analyzing performance across hundreds of locations, identifying opportunities, troubleshooting underperforming clinics, and implementing scalable local SEO strategies. This role requires someone who understands the operational complexity of multi-location SEO and can translate insights into actionable recommendations across teams.

This is an excellent opportunity for someone who has worked with large location counts (200+ locations) and enjoys solving local search challenges at scale.

Key ResponsibilitiesLocal SEO Ownership

• Manage and scale local SEO strategy across 400+ clinic locations (growing to 1000+)
• Partner with the National SEO team to ensure alignment between national organic strategy and local search performance
• Maintain and optimize Google Business Profiles and local listings across the network

Performance Analysis & Optimization

• Monitor local search performance across all locations using dashboards and reporting tools
• Identify underperforming clinics and diagnose root causes of ranking or visibility issues
• Develop and test optimization strategies to improve:
• Local pack rankings
• Maps visibility
• Local organic rankings
• Location page performance

Local Listings & Platform Management

• Manage listings through Yext or similar location management platforms
• Ensure NAP consistency and data accuracy across directories
• Implement updates to listings, services, attributes, and categories

Cross-Functional Collaboration

• Work closely with:
• Franchise marketing managers
• National SEO team
• Digital marketing teams
• External SEO agencies
• Provide guidance to franchise teams on local SEO best practices

Local Testing & Troubleshooting

• Conduct experiments to improve rankings and conversions for struggling locations
• Test local SEO initiatives such as:
• Review generation strategies
• Location page improvements
• Category optimization
• Local content opportunities

Reporting & Insights

• Build regular reporting on local SEO performance
• Communicate trends, risks, and opportunities to internal stakeholders
• Translate data into actionable recommendations for marketing and franchise teams

Qualifications Required

• 3–6 years of SEO experience, with a focus on local or multi-location SEO
• Experience managing SEO across large location counts (200+ locations preferred)
• Strong knowledge of:
• Google Business Profile optimization
• Local ranking factors
• Maps/local pack performance
• Local citation management
• Experience working with Yext or similar listings management platforms
• Strong analytical skills and experience using tools such as:
• Google Search Console
• Google Analytics
• Local SEO tools
• Experience working cross-functionally with marketing teams and external agencies
• Ability to identify problems and implement scalable solutions

Preferred

• Experience working with franchise or multi-unit business models
• Familiarity with location page SEO and site architecture for multi-location businesses
• Experience testing and scaling local SEO experiments
• Knowledge of review and reputation management strategies

Key Skills

• Local SEO strategy
• Multi-location SEO
• Data analysis and troubleshooting
• Cross-team collaboration
• Technical understanding of local ranking signals
• Experimentation and optimization mindset

Salary & Benefits

Salary Range: $75,000 – $100,000 base salary (depending on experience)

Benefits include

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off
• Flexible work environment (remote/hybrid depending on location)
• Professional development opportunities

Why Join Us

• Help scale local SEO across a network growing from 400 to 1000+ locations
• Work on high-impact, enterprise-scale local SEO challenges
• Collaborate with experienced national SEO and growth marketing teams
• Opportunity to build processes and experimentation frameworks that influence the entire network

Job Type: Full-time

Pay: $75,000.00 - $100,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance

Application Question(s)

• How many years of SEO experience do you have, and how much of that experience is focused on local or multi-location SEO?
• Do you have experience managing SEO for businesses with a large number of locations (200+ locations)?
• Do you have strong knowledge of Google Business Profile optimization, local ranking factors, Maps/local pack performance, and local citation management?
• Do you have experience working with Yext or similar listings management platforms?
• Do you have experience working with franchise or multi-unit business models?
• Do you have experience with location page SEO and site architecture for multi-location businesses?
• Do you have experience testing and scaling local SEO experiments?
• Do you have knowledge of review and reputation management strategies?

Work Location: Hybrid remote in Carlsbad, CA 92011