CMO - FinTech & Brand Strategy Leader

Position: CMO - FinTech Growth & Brand Strategy Leader

Join us to build a more rewarding financial future for all Canadians

At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly scaling tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada.

• #1 on Deloitte’s Technology Fast 50 for 2023, 2024, and 2025 — the first company ever to achieve a three-peat at the top!
• #1 Fastest Growing Company in Canada for 2024 by Globe & Mail
• Top-ranked mobile apps and credit cards
• Team of 500+ people
• 1M+ customers
• 10K+ retail partners

The Role

As the Chief Marketing Officer (CMO) at Neo Financial, you will be a pivotal member of the executive leadership team. You will report directly to the President and be responsible for defining and executing an aligned and consolidated marketing strategy to drive brand awareness, user acquisition, and revenue growth. This is a hands-on, strategic role that requires a leader who is passionate about combining innovation with marketing excellence.

What You'll Be Doing

• Build the Marketing Function:

Design and implement a data-driven, high-impact marketing strategy from the ground up that aligns with Neo’s business drivers and organizational priorities.

• Strategic Leadership:

Provide executive oversight and direction for all multi-channel marketing campaigns. You will set the vision for how to reach target audiences, drive lead generation, and enhance customer acquisition and retention. You will also be responsible for building and mentoring a high-performing leadership team within marketing, fostering a culture of creativity and excellence.

• Executive Brand Strategy:

Provide executive oversight of all brand management, focusing on the strategic direction of the brand. You will ensure the brand's positioning in the market is clear and that all messaging is consistent across the organization. As a key leader, you will act as the primary brand ambassador in the market.

• Data-Driven Decisions:

Champion a data-driven culture across the marketing organization. You will be responsible for leveraging customer and market insights at a strategic level to inform business decisions and marketing investments, ensuring alignment with company-wide financial goals and delivering measurable business impact.

• Cross-Functional Collaboration:

Serve as the primary marketing liaison on the executive team. You will build deep partnerships with product, sales, and other senior leaders to ensure marketing strategy is fully integrated with overall business objectives and go-to-market plans.

• Public Relations and Communications:

You will serve as a key spokesperson and cultivate relationships with top-tier media and industry stakeholders to shape the brand's narrative and ensure positive coverage.

Who We Are Looking For

• A proven track record of excelling in a fast-paced, collaborative environment, balancing multiple priorities with ease.
• Experience:

15+ years of progressive experience in a strategic marketing leadership role, with a minimum of 10 years in a senior leadership position. Experience with in the Fin Tech or a similar high-growth tech industry is highly desirable.

• Education:

Bachelor’s degree in business, marketing, or a related field; an MBA or advanced degree is a plus.

• Strategic & Analytical

Skills

You have strong diagnostic skills and a data-driven mindset, with the ability to translate market insights into actionable strategies and a tangible business impact.

• Leadership & Influence:

You are an exceptional leader with the ability to inspire, motivate, and manage a team to achieve ambitious goals. You have a proven ability to build trust and influence leaders and teams across the organization.

• Adaptability:

You demonstrate flexibility, adaptability, and resilience in a dynamic work environment where priorities can shift rapidly.

What Will Help You Succeed

• A deep understanding of the Canadian market and its unique financial services landscape.
• Expertise in key marketing areas such as digital marketing, performance marketing, content, SEO/SEM, and…