Senior Digital Marketing Specialist - International. Job in Boston Move Collective Jobs

Join Lucid Software, the leading innovator in visual collaboration and work acceleration. We are passionate about helping teams transform ideas into reality through our advanced Visual Collaboration Suite, including Lucidchart and Lucidspark, along with airfocus. At Lucid, we pride ourselves on our core values, such as fostering innovation, promoting excellence, empowering individuals, encouraging initiative, and nurturing teamwork.

With recognition from Forbes, Fast Company, and Fortune for our outstanding workplace culture and products, Lucid is reshaping how over 100 million users collaborate worldwide, including major companies like Google and GE. We are looking for a dynamic individual to amplify our International Marketing efforts, specifically targeting French-speaking markets.

If you have a passion for digital marketing and a desire to lead acquisition growth efforts, we want to hear from you! We're seeking someone who thrives on solving problems, is eager to learn about SEO, and adept at navigating various digital marketing channels. Your analytical skills and data-driven mindset will be key to optimizing our campaigns and improving our search engine visibility.

Your Responsibilities

• Collaborate with the Marketing team to design and implement engaging digital marketing campaigns in French.
• Conduct thorough keyword research in French to understand local SERP dynamics.
• Identify and leverage SEO optimization opportunities tailored to local contexts.
• Explore and establish link-building strategies, focusing on outreach to relevant French websites.
• Ensure quality and standards in French translations across our marketing materials.
• Assist in expanding and localizing PPC campaigns, providing unique insights and optimizing ads.
• Perform market research and competitor analysis to discover new growth opportunities in acquisition.
• Track specific performance metrics and contribute to regional reporting efforts for France and other markets.

What You Bring

• Native fluency in French.
• A Bachelor's degree with solid academic performance.
• A growth mindset with a willingness to learn about digital marketing.
• Strong analytical skills to handle extensive data and develop actionable strategies.
• Interpersonal skills to foster relationships at all levels.
• Exceptional organizational abilities with keen attention to detail.
• Proactive problem-solving skills and the capability to work independently.
• A collaborative spirit and the ability to give and receive constructive feedback.

Preferred Qualifications

• A degree in Marketing.
• Experience with copywriting in French.
• Knowledge of additional languages (Russian, Korean, Polish, or Swedish) is a plus.
• Familiarity with HTML, CSS, and content management systems.
• Experience using various SEO tools such as Ahrefs and Moz.
• Background in digital advertising, A/B testing, and email marketing.
• Ability to create and analyze Tableau dashboards.
• Experience with large data set analysis.
• Expertise in spreadsheets and data manipulation.
• Successful track record of link-building campaigns through outreach and relationship management.

Join us at Lucid, where diversity is valued, and we strive to make our workplace inclusive for everyone. We are an equal opportunity employer and welcome applicants from all backgrounds.