Chief Marketing Officer with a Healthcare Tech Firm – Nashville, TN

Role Overview for Chief Marketing Officer with a Healthcare Tech Firm - Nashville, TN

JRG Partners is proud to partner with a pioneering healthcare technology firm based in the vibrant heart of Nashville, TN, in their search for a visionary Chief Marketing Officer (CMO). Our client is a category-defining company dedicated to revolutionizing patient outcomes and streamlining healthcare operations through its innovative SaaS platform. As a key member of the executive leadership team, the CMO will be the architect of the company's brand narrative, market presence, and revenue growth engine. This is a rare opportunity to shape the future of a well-funded, high-growth organization and make a tangible impact on the healthcare industry.

This role is not just about managing marketing campaigns; it is about strategic leadership and market creation. You will be responsible for developing and executing a comprehensive marketing strategy that aligns with the company's ambitious goals for expansion and market leadership. The ideal candidate is a data-driven storyteller, a masterful brand builder, and an inspirational leader who can build and mentor a world-class marketing organization.

You will own the entire marketing funnel, from brand awareness and thought leadership to demand generation and customer advocacy. You will work closely with the CEO, Chief Revenue Officer, and Chief Product Officer to ensure a cohesive go-to-market strategy that resonates with our target audience of hospital systems, clinical providers, and healthcare payers. Situated in Nashville, the nation's healthcare capital, you will be immersed in an ecosystem of innovation, providing a unique platform to network, learn, and lead at the forefront of the industry's digital transformation.

We are seeking a candidate who thrives in a fast-paced, dynamic environment and possesses a deep understanding of the complex healthcare landscape. You must be adept at translating complex technological solutions into compelling value propositions that engage C-level executives and clinical decision-makers. Your leadership will be pivotal in scaling our client's operations, solidifying their position as an industry leader, and ultimately, improving the delivery of care for millions of patients. If you are a strategic marketing executive with a passion for technology and a proven track record of success in the healthcare sector, we invite you to apply for this transformative leadership position.

Key Responsibilities of Chief Marketing Officer with a Healthcare Tech Firm - Nashville, TN

Marketing & Brand Strategy

Develop and execute a cohesive, data-informed marketing and brand strategy that drives brand awareness, establishes thought leadership, and generates significant demand within target market segments.

Executive Leadership

Serve as a key member of the executive team, contributing to overall company strategy, resource allocation, and long-term planning. Report directly to the CEO and present marketing performance, strategy, and budget to the executive team and Board of Directors.

Demand Generation

Design and implement a multi-channel demand generation engine to fuel the sales pipeline with high-quality leads. Oversee all aspects of digital marketing, including SEO, SEM, content marketing, email marketing, social media, and account-based marketing (ABM) campaigns.

Content & Product Marketing

Lead the development of compelling content and product marketing materials, including whitepapers, case studies, webinars, website content, and sales enablement tools. Ensure a clear and consistent articulation of the product's value proposition.

Brand Stewardship

Own the company's brand identity, messaging, and positioning. Ensure brand consistency across all internal and external communications and touchpoints, solidifying the company's reputation as a trusted industry leader.

Team Leadership & Development

Recruit, mentor, and lead a high-performing marketing team. Foster a culture of creativity, accountability, collaboration, and continuous improvement. Structure the team for scale and efficiency.

Marketing Analytics & ROI

Establish key performance indicators (KPIs) and build a robust analytics framework to measure the effectiveness and ROI of all marketing initiatives. Utilize data to inform strategy, optimize campaigns, and drive decision-making.

Public & Analyst Relations

Develop and manage the company's public relations and analyst relations strategy to secure positive media coverage, build relationships with key industry influencers, and achieve favorable rankings in analyst reports.

Budget Management

Develop and manage the annual marketing budget, ensuring efficient allocation of resources to maximize impact and achieve strategic objectives. Provide regular reporting on budget performance and campaign ROI.

Market Intelligence

Conduct ongoing market research and competitive analysis to identify market trends, customer needs, and strategic opportunities. Use these insights to refine marketing strategies and inform product development.

Go-to-Market Strategy

Collaborate with Sales, Product, and Customer Success teams to develop and execute integrated go-to-market strategies for new products, features, and market expansions.

Technology Stack Oversight

Oversee the selection, implementation, and optimization of the marketing technology stack (e.g., CRM, marketing automation, analytics platforms) to improve operational efficiency and effectiveness.

Strategic Partnerships

Identify and cultivate strategic partnerships with other organizations, associations, and influencers to extend brand reach and generate new business opportunities.

Requirements for the Chief Marketing Officer with a Healthcare Tech Firm - Nashville, TN

Required Qualifications

• A minimum of 15 years of progressive marketing experience, with at least 7 years in a senior leadership role (VP or CMO) within a B2B technology company.
• Demonstrable experience marketing and selling complex SaaS solutions specifically to the healthcare industry (e.g., hospitals, health systems, payers, large provider groups).
• Proven track record of developing and executing successful marketing strategies that have driven significant revenue growth and market share expansion in a high-growth environment.
• Extensive experience in building and leading high-performing, multi-disciplinary marketing teams.
• Deep expertise across the full marketing stack, including demand generation, digital marketing, product marketing, content strategy, brand management, and communications.
• Strong financial acumen with experience managing multi-million dollar budgets and a proven ability to measure and report on marketing ROI.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence and build consensus at all levels of the organization, including the C-suite and board.

Preferred Qualifications

• MBA or other advanced degree is highly preferred.
• Experience in a private equity (PE) or venture capital (VC) backed company is a significant plus.
• Deep understanding of modern healthcare marketing strategies and the unique regulatory environment (e.g., HIPAA compliance in marketing).
• Experience taking a company through a significant growth phase, from ~$20M to $100M+ ARR.
• Established network of contacts within the healthcare and healthcare technology industries.
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Resides in or is willing to relocate to the greater Nashville, TN area.

Benefits & Perks Offered

Our client is committed to investing in their people and offers a comprehensive and competitive benefits package designed to support the well-being and professional growth of their team members. This includes:

• Competitive executive salary and performance-based bonus structure.
• Significant equity/stock option package.
• Comprehensive health, dental, and vision insurance plans with generous employer contributions.
• 401(k) plan with a strong company match.
• Flexible paid time off (PTO) policy and paid company holidays.
• Generous parental leave policy.
• A professional development stipend for conferences, courses, and certifications.
• Wellness programs and a stipend for gym memberships or other wellness activities.
• State-of-the-art office space in Nashville, with a flexible, hybrid work environment.
• Company-sponsored team-building events, offsites, and social gatherings.
• The opportunity to work with a passionate, mission-driven team dedicated to making a difference in healthcare.

How to Apply

This is an exclusive search being conducted by JRG Partners. To be considered for this pivotal leadership role, please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate to lead our client's marketing organization. We encourage you to learn more about our expertise by visiting JRG Partners' Healthcare Technology executive search practice. We are an equal opportunity employer and value diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other protected class.