Digital Marketing Manager, Kenra

Henkel is a company shaping the future through innovation and sustainability. The Digital Marketing Manager will oversee paid social strategies, manage marketing budgets, and collaborate cross-functionally to align marketing initiatives with brand goals.

Responsibilities

• Own day-to-day performance across the paid social strategy across Meta, TikTok, Pinterest, etc. and other relevant platforms to scale campaigns by coordinating agency support
• Work with the Paid Media Agency to continuously test new campaigns, messaging, promotions, and creative formats to improve performance and stay ahead of industry trends
• Scale TikTok shop performance and able to drive the channel in house with agency support
• Manage large-scale marketing budgets, ensuring efficient spend allocation by balancing ROAS/MER with long-term brand equity
• Partner with Creative, Social, CRM, and Marketing teams to align marketing initiatives with overall brand and business goals
• Work with the creative team to ideate, develop, and test Paid Social assets that resonate with target audiences
• Establish a robust reporting framework to analyze and present Paid Social performance metrics, sharing insights to refine strategies and optimize future efforts
• Identify emerging platforms and opportunities to expand customer acquisition efforts
• Lead the bi-weekly cross-functional team meeting to review status, communicate key milestones & deadlines, flagging potential risk &/or delays, escalating issues to key stakeholders
• Ensure all touchpoints align with Kenra’s brand voice and visual identity
• Collaborate with the Influencer team to identify high-performing creator content for use in 'whitelisting' or Spark Ads
• Project manage & participate in content photoshoots, capture and organize BTS content
• Work with Sr. Manager & key stakeholders on content briefing on new product shoots, image retouching, and photoshoot assistance including creative ideation and organizing shot lists
• Manage photo and video library from Content Shoots, providing new asset updates to teams
• Manage and coordinate multiple projects to ensure they are completed on time, on spec and on budget
• Ad hoc support across other photoshoots or creative needs where applicable

Skills

• Bachelor's degree in Communications, Marketing, or a related field
• 3-5+ years of hands-on experience in managing paid social & search, executing creative briefs with teams, and/or supporting social media
• Knowledge of both growth and lifecycle marketing is a plus

Benefits

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

Company Overview

• Henkel produces bonding, sealing, and coating solutions for the industrial sector. It was founded in 1876, and is headquartered in Düsseldorf, Nordrhein-Westfalen, DEU, with a workforce of 10001+ employees. Its website is http://www.henkel.com.

Company H1B Sponsorship

• Henkel has a track record of offering H1B sponsorships, with 15 in 2025, 16 in 2024, 23 in 2023, 4 in 2022, 10 in 2021, 11 in 2020. Please note that this does not guarantee sponsorship for this specific role.