Digital Marketing

The GEA Way

At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GEA Way philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.

Interested in joining us on our journey?

The Digital Marketing Co-op will gain experience in varied aspects of direct-to-consumer eCommerce marketing. This role works with multiple members of the team throughout the co-op assignment and tasks will include creating and maintaining a strong digital presence for the company across social media, website, email, SEM and SEO campaigns. The candidate will have an opportunity to work with multiple brands including GE, GE Profile, Haier and Hotpoint.

Essential Responsibilities

Collaborate on digital and social strategies

Gain an understanding of digital trends and overall brand strategies

Research and identify digital opportunities

Work with product, brand, and creative teams to ensure consistent branding for digital campaigns

Facilitate social online conversations and native platform discussions

Assist in maintaining influencer content and activities

Stay current with updates and changes in marketing and our competitor space

Develop and write marketing content to be deployed across social media channels

Assist with dashboard creation and ongoing analytics activities

What You'll Bring to Our Team

Qualifications/Requirements

Must be a current full-time student enrolled in a bachelor’s degree program; pursuing a marketing or business-related degree preferred

Minimum GPA of 3.0 required

This is a 12-month intern/co-op assignment located in Louisville, KY; the student will have to commute daily or as scheduled

Candidate should be well-versed in digital marketing strategies

Excellent communication and presentation skills

Demonstrated organizational skills with a results-driven mindset

Understanding of digital and social media platforms and tools

Demonstrated ability to work well in a fast-paced cross-functional team environment

Must be willing to work at least 20 hrs/week; ability to work flexible hours ranging from 20-40/week is ideal