[Hiring] Senior Social Media Advertising Strategist @Directive

Role Description

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

• This role is listed internally as Senior Account Strategist, Paid Social.
• The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients.
• Runs point on communicating results, creating custom strategies, and executing Paid Media deliverables.
• Gain experience creating high-performing LinkedIn strategies for B2B businesses.

Qualifications

• 4+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients.
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more.
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more.
• Ability to delegate to junior team members to ensure joint success.
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance.
• Ability to drive results and measure via OCT.
• Experience with audience segmentation by tier, job title, etc.
• Proven and measurable success with mid-market or enterprise accounts.
• Ability to translate and articulate strategy and tell stories with data.
• Equal parts competitive and curious; you’re a true problem solver.
• You live on the cutting edge of the industry, always looking for opportunities to grow and share.
• Ability to organize, prioritize and manage multiple projects simultaneously.
• You’re quality-obsessed and have not lost your soul for advertising.
• Travel to visit clients approximately once per year, per client or as needed.

Requirements

• Oversee and lead a collection of Social Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with any vendors or operational partners to ensure alignment on tasks, work quality, and improvements.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Provide fractional support for internal marketing in support of a boutique agency within Directive.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Responsible for personal productivity and utilization.
• Work directly with Associate Director to ensure internal and client goals are being achieved.
• Understand the value of Programmatic campaigns.
• Drive cross-sells, upsells, and referrals via client relationships and professional network.
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI.

Benefits

• 🏠 Annual base salary range for this position based in the United States is $85,000- $95,000 USD.
• 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
• 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace.
• 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care.
• 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.
• 💰 Financial - Traditional and Roth 401(k) with a 3% company match.
• 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time.