Conversion Rate Optimization (CRO) Lead

Overview Conversion Rate Optimization (CRO) Lead — Growth Hacker for Experiential Luxury at Bolt Farm Treehouse Status: Full-time What you’ll own Full-funnel conversion from first impression → booking engine → confirmation → add-ons (spa, experiences, upgrades) Experiment program: backlog, design, stats plans, QA, rollout/rollback, documentation, and learning archive Booking-flow friction removal: mobile performance, calendar/availability UX, fees & policies clarity, trust signals, microcopy Offer architecture: bundles, urgency/rarity, price presentation, social proof, upsell/cross-sell sequencing Attribution sanity: align paid/organic/email/SMS with site behavior; fix tracking gaps; stop double-counting Insights engine: translate heatmaps, session replays, surveys, and user tests into shippable hypotheses Partner orchestration: work with Creative, Paid, Lifecycle, RevOps, and Engineering to ship tests fast Standards & SOPs: codify how we test (stats guardrails, power thresholds, QA checklists, launch playbooks) Non-negotiable outcomes (first 90 days) Ship 12–16 experiments (A/B, MVT, and sequential) with clean pre-analysis plans Deliver measurable lift in at least two of: site→booking-engine start rate, step-to-step progression, checkout completion, add-on attach rate, mobile speed Reduce booking-engine abandonment and publish a repeatable playbook for reclaiming drop-offs Stand up a CRO dashboard (daily) with funnel health, experiment velocity, win rate, and impact to revenue Close top 10 UX debt items blocking conversion (prove via before/after metrics) The Person We’re Looking for Will Have 5+ years leading CRO and growth experimentation, with shipped tests directly tied to booking and upsell revenue Design experience: skilled in Figma for wireframing, prototyping, and visual optimization of landing pages, booking flows, and marketing assets Mastery of A/B testing design, execution, and analysis (power, MDE, sequential testing), with experience applying advanced variance reduction methods Fluent in GA4 + GTM, Hotjar/Clarity, HubSpot analytics, and Looker Studio dashboards; comfortable QA’ing results with SQL when needed Strong UX instincts: microcopy, value articulation, objection handling, and hands-on ability to adjust HTML/CSS/JS to implement or direct engineers Proven record in hospitality & e-commerce funnels, including booking engines, spa upsell systems, and dynamic pricing models Expertise in mobile optimization, Core Web Vitals, form/checkout UX, and payment conversion (Stripe, Shift4, ACH, BNPL) Skilled in attribution modeling, event naming/taxonomy, and debugging tracking drift across complex multi-system stacks Experience tying CRM-driven workflows (HubSpot automations, abandoned cart follow-ups, referral campaigns) to conversion outcomes How we work Insanely high standards. Best is the standard. Extremely hardcore work ethic. You’re joining a stable of professionals revolutionizing hospitality. Speed as a habit. Weekly test velocity beats quarterly big bangs. Reality > opinions. We ship, we measure, we keep what works. Owner mindset. No blame-shifting. You own the funnel end-to-end. AI-first. Use AI to analyze sessions, draft hypotheses, generate copy variants, and accelerate QA—then verify with data. What Success Looks Like (12 Months) Durable double-digit lift in end-to-end booking conversion Experiment machine: steady cadence, >30% win rate, learnings compounding Attach-rate growth on spa/experiences without harming primary conversion Source-level clarity: we can tell which channels actually create bookings—clean, auditable, trusted Tooling you’ll likely touch Analytics & Tracking: GA4, GTM, HubSpot analytics, Hotjar, Microsoft Clarity Experimentation: Optimizely, VWO, Convert, server-side testing/CDN as needed Design & CMS: Webflow, HubSpot, Figma (wireframing & prototyping) Data & Reporting: Looker Studio, Sheets, Excel; SQL for validation Collaboration & Versioning: Git (light usage) What You’ve Shipped Before A 1-pager per test: hypothesis → design → guardrails → result → revenue impact → decision Examples of checkout simplification, pricing/offer presentation, mobile performance fixes, and add-on upsells that moved money Compensation & logistics Competitive salary + performance bonus tied to booked revenue impact Benefits + gear + learning budget Location flexible; core collaboration hours aligned to CST Equal Opportunity We hire builders. We celebrate diverse backgrounds, identities, and perspectives. If you can raise the standard and ship results, we want to hear from you. Referral reward will be paid at 6 months of employment About Us Bolt Farm Treehouse is an award-winning, mountaintop retreat & spa in Tennessee. We create unforgettable experiences in nature-immersive settings, providing a sanctuary for deep connection and renewal and enabling people to realize their fullest potential. We blend million-dollar views, one-of-a-kind accommodations, and top-tier hospitality to offer premier wellness retreats and romantic getaways where guests can celebrate life’s key moments and reconnect with what truly matters. We strive to be the #1 retreat in America for strengthening relationships, impacting 100,000 people annually through transformative experiences. We cultivate a positive, drama-free workplace where every team member feels valued, supported, and inspired for personal and professional growth. Our team, driven by love and a strong work ethic, creates a positive impact on the world. Meaningful work. Meaningful relationships. We Are an AI-First Company At Bolt Farm Treehouse, artificial intelligence isn’t just a tool—it’s part of our DNA. We embrace AI as a core driver of innovation, operational excellence, and elevated guest experiences. By automating the repetitive and streamlining the complex, AI empowers our team to focus on what truly matters: building meaningful human connections, unlocking creativity, and making a lasting impact. Company Core Values Best is the Standard – Excellence is the only standard. All-In – Commit fully, take ownership, and give your best. Move Fast – Speed and efficiency drive success. Wow Every Guest – Create exceptional experiences that leave a lasting impact. We’re not including extraneous job ads or unrelated postings; this listing contains the core CRO Lead responsibilities and qualifications. If you have questions about the role, apply through the usual channels. Referral and internal candidate notices apply where required. #J-18808-Ljbffr

Salary: USD 43200 - 72000 per year

Experience: 5 years required