Performance Marketing Content Strategist (E-commerce) in Vadodara

Key Responsibilities

• Plan and generate new ad content ideas and creative angles for Meta (Facebook & Instagram) campaigns.
• Write ad scripts, hooks, and product storytelling concepts for short video advertisements.
• Research competitor creatives, trending ad formats, and social media content trends
• Coordinate daily with the performance marketing team to understand campaign requirements and creative needs.
• Work closely with the video editor, graphic designer, and UGC creators to execute ad creatives.
• Assist in planning product launch creatives, combo offer campaigns, and festive promotion content.
• Prepare creative briefs and shooting guidelines for content production.
• Maintain and manage a weekly content calendar to ensure consistent ad creative output.
• Ensure brand messaging is clear, relatable, and conversion-focused for the Indian mass audience.
• Support in organizing content shoots and influencer collaborations.

About Company: Apni Things is a fast-growing direct-to-consumer (D2C) ecommerce brand focused on innovative and practical home & kitchen organization products for Indian households. Our products are sold through our own online store and major e-commerce platforms, supported by performance marketing and content-driven advertising.

We are building a modern consumer brand that focuses on real customer problems, product quality, and creative marketing execution. As a young and growth-driven team, we offer a fast learning environment where individuals get hands-on exposure to e-commerce operations, digital marketing, content creation, and brand building. Our vision is to scale Apni Things into a leading home utility brand in India by combining smart product innovation with strong performance marketing strategies.