Digital Marketing and SEO Specialist

Digital Marketing and SEO Specialist

Join American Cruise Lines, the largest U.S. cruise company, operating the newest fleet of riverboats and small cruise ships across the nation. At American Cruise Lines, we take pride in our team of talented individuals and strive to provide them with the training, support, and resources they need to succeed. Become a part of our growing family as we share the beauty and stories of America through unforgettable travel adventures.

We are seeking a driven and detail-oriented Digital Marketing and SEO Specialist to enhance our Marketing team. In this role, you will be instrumental in managing, proofreading, and optimizing website content that boosts engagement, reflects our brand voice, and generates leads. You will collaborate with various teams to execute top-quality, SEO-optimized content that ignites travelers' passions and highlights the unique experiences we offer. This is a fantastic opportunity for an enthusiastic digital marketer who loves travel and excels at enhancing website content for SEO performance.

At American Cruise Lines, our values of Optimism, Commitment, Patriotism, and Merit steer our culture and services as we work together to Share America's Story on the Finest American Ships.

Responsibilities

• Maintain and update website content through our CMS platform, ensuring accurate images, formatting, linking, and adhering to accessibility and UX best practices.
• Implement technical SEO best practices, including meta titles, meta descriptions, header tags, image alt text, and URL slugs within our CMS platform.
• Collaborate with internal departments to keep websites current with content changes.
• Assist in developing an editorial blog calendar to synchronize with marketing campaigns and SEO strategies.
• Ensure consistent Brand tone, voice, and messaging across all websites.
• Proof, edit, and optimize engaging digital content for search visibility, including website pages and blog posts.
• Work alongside our SEO partner agency and copywriters to ensure all content is optimized for search and aligns with brand standards.
• Partner with our Website Development and SEO agencies for technical SEO improvements, such as page speed optimization, mobile usability, crawlability, and site architecture.
• Research industry trends, travel behaviors, and competitor content to guide digital strategy.

Qualifications

• Entry-level to 3 years of experience in digital marketing, particularly focused on website content and SEO.
• Experience with CMS platforms (Kentico preferred).
• Strong understanding of on-page and technical SEO best practices and tools.
• Basic knowledge of HTML.
• Exceptional proofreading and editing abilities with a keen eye for detail.
• Adept at working in a fast-paced environment with shifting priorities.
• Skilled in using GA4 for content performance measurement.

Why Join American Cruise Lines?

As we are rapidly expanding, American Cruise Lines is committed to investing in top talent. When you join our team, you will find a vibrant work atmosphere that values innovation, collaboration, and excellence, with genuine opportunities to grow your career and make a significant impact.

Our office is located at [work address].

Applicant Acknowledgment

By applying for this position, I acknowledge that I have read and understood the job description, and I represent that I am capable of fulfilling the essential functions of this role.

Equal Opportunity Employer

American Cruise Lines is dedicated to providing equal employment opportunities for all employees and applicants, making decisions based solely on business needs, job requirements, and individual qualifications, irrespective of protected characteristics under applicable laws.

• This job description is not exhaustive and may change without notice.