Principal E-Commerce Marketing Manager

A company is looking for a Principal E-Commerce Marketing Manager responsible for leading strategic customer acquisition campaigns.

Key Responsibilities

Define strategic direction for acquisition campaigns, including audience segmentation and offer development

Develop and optimize promotional offers and analyze performance for customer acquisition

Analyze customer behavior to identify key audience segments and provide insights for campaign targeting

Required Qualifications

Bachelor's degree in marketing, business, or a related field

10+ years of experience in e-commerce marketing, focusing on campaign strategy and offer development

Strong understanding of digital e-commerce and customer segmentation

Competency in data analysis using tools like Tableau or Google Looker Studio

Proficient in Google Suite tools, including Slides and Sheets for executive presentation development