Email Marketing Lead

A company is looking for an Enterprise Email Marketing Lead (Salesforce Marketing Cloud).

Key Responsibilities

Own the email marketing channel and manage communications supporting multiple business lines

Develop email strategies, build campaigns in Salesforce Marketing Cloud, and monitor performance

Analyze campaign effectiveness and optimize performance through testing and segmentation

Required Qualifications

6-8+ years of experience in email marketing or digital campaign management

Hands-on experience with enterprise email platforms such as Salesforce Marketing Cloud

Strong understanding of audience segmentation and campaign targeting

Experience analyzing campaign performance and identifying optimization opportunities

Familiarity with email deliverability standards and consent management practices