Marketing Leader - Software Business - Digital Buildings

Position: Offer Marketing Leader - Software Business - Digital Buildings

Location: London

Schneider Electric has a challenging opportunity for a passionate individual to assume the role of "Offer Marketing Leader - Software Business' to lead the marketing transformation for Eco Struxure Building Software portfolio. This role can be based in United States, Netherlands or United Kingdom. In Schneider Electric we create connected technologies that reshape industries, transform cities, and enrich lives. Help us deliver solutions that ensure Life Is On everywhere, for everyone and at every moment:

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HkWe're looking for people with a passion for success - on the job and beyond. See what our people have to say about working for Schneider Electric: 6D2

Av1uUrzY The Buildings Business of Schneider Electric provides intelligent building management solutions to help customers create a productive and comfortable environment for its occupants, reduce energy consumption, and run building operations more efficiently.

Schneider Electric has a challenging opportunity for a passionate individual with a growth mindset to develop the marketing strategy and its execution for a suite of software products. This role will focus on harmonizing the value proposition across multiple products, addressing the needs of key stakeholders such as system integrators, facility managers, and application developers. The ideal candidate will have a proven track record of transforming marketing within large organizations, an entrepreneurial mindset, and the ability to create high-quality, impactful content.

This position will be the driving force behind defining the future of our combined offerings, crafting compelling narratives, and orchestrating go-to-market strategies that capture market share and establish our leadership in smart building solutions. The position requires strong communication, influencing and analytic skills, technical and business acumen, relationship development skills and a motivational style. Collaboration and partnering within Schneider Electric's global organization and across teams is critical for success.

Primary Responsibilities Internal Collaboration with Offer Managers Value Proposition Development:

Partner with product and offer managers to define and harmonize the value proposition across the software product suite, aligning customer and market trends with business objectives.

Portfolio Positioning

Lead the development of a unified messaging framework that integrates the strengths of individual products into a cohesive narrative for the market.

Market Insights and Feedback Loop

Act as the voice of the market by gathering insights from customers, competitors, and industry trends, and translating them into actionable recommendations for product teams.

Animate User Groups

Develop strategy and animation plan to engage various user-groups: progressive facility leaders, key system integrators and application developers; to improve feedback and feed forward communication

Market-Facing Leadership Thought Leadership and Industry Positioning:

Develop and promote thought leadership content, including white papers, blogs, and presentations, to establish the company as a trusted authority in the market.

Analyst Relations

Lead engagement with industry analysts to position the company's solutions as market leaders and secure recognition in key reports and rankings.

Customer Success Stories

Oversee the creation of impactful case studies and success stories that highlight the value and ROI of the company's solutions.

Event Strategy and Execution

Drive the strategy and execution of high-profile events, including trade shows, webinars, and industry conferences, to showcase the company's solutions and engage with target audiences.

Collaboration with Country Teams and Marketing Communications Global Marketing Strategy Alignment:

Work closely with country marketing teams and global marcom teams to ensure alignment of messaging, campaigns, and demand generation strategies across regions.

Campaign Development and Execution

Provide strategic guidance and support to country teams in executing localized campaigns that drive demand and generate leads.

Content Development

Collaborate with marcom teams to…

Qualifications

• The ideal candidate will have a proven track record of transforming marketing within large organizations, an entrepreneurial mindset, and the ability to create high-quality, impactful content
• This position will be the driving force behind defining the future of our combined offerings, crafting compelling narratives, and orchestrating go-to-market strategies that capture market share and establish our leadership in smart building solutions
• The position requires strong communication, influencing and analytic skills, technical and business acumen, relationship development skills and a motivational style
• Collaboration and partnering within Schneider Electric's global organization and across teams is critical for success

Responsibilities

• This role will focus on harmonizing the value proposition across multiple products, addressing the needs of key stakeholders such as system integrators, facility managers, and application developers
• Primary Responsibilities Internal Collaboration with Offer Managers Value Proposition Development:
• Partner with product and offer managers to define and harmonize the value proposition across the software product suite, aligning customer and market trends with business objectives
• Lead the development of a unified messaging framework that integrates the strengths of individual products into a cohesive narrative for the market
• Act as the voice of the market by gathering insights from customers, competitors, and industry trends, and translating them into actionable recommendations for product teams
• Animate User Groups:
• Develop strategy and animation plan to engage various user-groups: progressive facility leaders, key system integrators and application developers; to improve feedback and feed forward communication
• Market-Facing Leadership Thought Leadership and Industry Positioning:
• Develop and promote thought leadership content, including white papers, blogs, and presentations, to establish the company as a trusted authority in the market
• Lead engagement with industry analysts to position the company's solutions as market leaders and secure recognition in key reports and rankings
• Oversee the creation of impactful case studies and success stories that highlight the value and ROI of the company's solutions
• Drive the strategy and execution of high-profile events, including trade shows, webinars, and industry conferences, to showcase the company's solutions and engage with target audiences
• Collaboration with Country Teams and Marketing Communications Global Marketing Strategy Alignment:
• Work closely with country marketing teams and global marcom teams to ensure alignment of messaging, campaigns, and demand generation strategies across regions
• Provide strategic guidance and support to country teams in executing localized campaigns that drive demand and generate leads