AI & Marketing Transformation Lead

We are

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span from ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

Role Overview

The AI & Marketing Transformation Lead drives enterprise AI-enabled marketing and digital transformation initiatives across retail, CPG, travel, and B2B sectors. This role partners with C-suite leaders to identify high-value AI use cases, architect integrated MarTech ecosystems (Adobe, Salesforce, CRM, CDP, loyalty, AI platforms), and deliver ROI-driven roadmaps that accelerate growth, personalization, and operational efficiency.

This is a strategic transformation role—not a PMO or pure implementation position.

Key Responsibilities

• Identify, prioritize, and scale high-impact AI use cases with measurable revenue or EBIT impact.
• Architect integrated MarTech and personalization strategies across Adobe, Salesforce, CRM, loyalty, and analytics platforms.
• Build value-based business cases and executive-ready transformation roadmaps.
• Lead multi-workstream digital transformation programs.
• Advise C-suite leaders on AI investment, sequencing, and capability maturity.
• Owns enterprise transformation vision and executive relationships.
• Leads multi-million-dollar programs and drives origination.
• Shapes AI and marketing transformation offerings.
• Leads major transformation workstreams.
• Develops AI and MarTech strategies and value cases.
• Partners with senior leaders to deliver roadmap execution.