Digital Marketing Manager - Credit Cards Transformation

Job Description

What is the opportunity?

Join the Digital Marketing team and lead the digital transformation of RBC's Credit Card products. This role focuses on modernizing our AEO/SEO presence, digital offer infrastructure, tools, and customer experiences to support the evolution of our Credit Cards portfolio. You'll partner with Marketing, Product, and Technology teams to architect scalable digital solutions, implement cutting-edge technologies, and reimagine how customers interact with our credit card offerings. In this matrixed environment, you'll drive strategic change while maintaining operational excellence-ideal for someone with strong technical acumen, strategic vision, and a passion for digital innovation.

What will you do?

Digital Infrastructure & Architecture

• Design and oversee the modernization of the Credit Cards digital ecosystem, including website architecture, technology stack, and integration frameworks.
• Lead the evaluation and implementation of emerging technologies (AI, personalization engines, data platforms) to enhance customer capabilities and operational efficiency.
• Develop roadmaps for digital capability expansion, balancing innovation with technical debt management.

Platform Optimization & Enhancement

• Transform the Credit Cards website into a best-in-class digital experience by implementing advanced tools, calculators, and self-service capabilities.
• Champion data-driven optimization initiatives using A/B testing, analytics, and user research to continuously improve performance and conversion.
• Establish governance frameworks for content, accessibility, privacy, and user experience standards.

Technology Integration & Enablement

• Lead cross-functional initiatives to integrate marketing technology, Customer Data Platforms (CDPs), and content management systems (CMS) for seamless customer journeys.
• Collaborate with IT and Product teams to ensure scalability, security, and compliance across digital channels.
• Build internal capabilities and documentation to support ongoing digital maturity.

Insights & Strategy

• Translate complex analytics and user data into actionable strategic recommendations for stakeholders and executives.
• Identify opportunities for revenue acceleration and cost optimization through digital innovation.

What do you need to succeed?

Must-have

• Bachelor's degree or College diploma in Business/Marketing/Technology.
• 5+ years of digital marketing or digital product experience with a focus on transformation initiatives.
• 3+ years leading digital platforms or websites through modernization efforts.
• Strong project and vendor management skills.
• Excellent collaboration, presentation, and communication abilities.
• Experience with website analytics (Google Analytics), optimization platforms (Optimizely, VWO), and A/B testing methodologies.
• Working knowledge of digital architecture, including CMS, CDP, and marketing technology ecosystems.
• Proficiency in HTML/CSS/JavaScript and hands-on experience with dev/staging/prod environments.

Nice-to-have

• Financial services industry experience.
• Background in ecommerce, digital product ownership, or enterprise technology implementation.
• Experience with Generative AI and automation tools for content and design.
• Agency experience scaling digital solutions.
• Familiarity with API integrations and marketing automation platforms.

Work Arrangement

• 4-day in-office presence per week to support cross-functional collaboration and strategic alignment.

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills

A/B Testing, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Analytics

Additional Job Details

Address

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City

Toronto

Country

Canada

Work hours/week

37.5

Employment Type

Full time

Platform

PERSONAL & COMMERCIAL BANKING

Job Type

Regular

Pay Type

Salaried

Posted Date

2026-03-31

Application Deadline

2026-04-15

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

Join our Talent Community

Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.