About Responsive

Responsive, formerly RFPIO, is the market leader in a growing category of SaaS solutions called Strategic Response Management. More than 2,000 customers, including Google, Microsoft, Blackrock, T.Rowe Price, Adobe, Amazon, Visa and Zoom, are using the Responsive platform to manage business critical responses – including bids, questionnaires, assessments, and trust centers – that impact nearly half of a company’s revenue. More than 35% of cloud SaaS leaders and more than 20 of the Fortune 100 standardize on Responsive, and the company has been voted “best in class” by G2 for 24 quarters straight. Customers have used Responsive to close more than $750B in transactions to-date. To learn more, visit responsive.io.

About the Role

Director of Product Marketing – Partner, Industry, and Services

We’re hiring a product marketing leader to join our high-performing team and help us rapidly scale the business. Reporting to the Vice President, Product Marketing, this is an ideal role for someone who thrives in growth-oriented ambiguous environments and can stand up new programs independently. We’re looking for a strategic generalist – part operator, part builder – who can jump in, take ownership, and drive foundational programs across several high-impact areas including partner, industry, and services marketing. This role is about determining what matters most, asking smart questions, surfacing tradeoffs, and focusing the team on the highest-impact work. You’ll be a trusted advisor on the product marketing leadership team and a key partner to leaders in sales, product, partnerships, and customer success. Over time, you’ll have the opportunity to scale the functions you lead and build out dedicated teams.

You’ll join an agile, results-focused marketing organization that connects with customers and embraces AI, accelerating Responsive’s relevance and value as a pivotal technology in customers’ GTM tech stack.

What You'll Do

Operate as a Strategic Partner in Emerging Growth Areas:
Collaborate with sales and marketing leadership to develop and execute product marketing strategies that foster innovation and drive business growth.
Establish Foundation for Partner and Channel Growth:
Partner with the VP of Strategic Alliances to cultivate and manage relationships with key partners, focusing on revenue generation and expanding market reach.
Drive Co-Marketing Initiatives with Key Partners:
Lead co-marketing efforts with priority partners, strengthening relationships with partner organizations' marketing teams and scaling partner programs effectively.
Prioritize Industry Investments and Develop GTM Plans:
Recommend strategies for prioritizing investments in core industries and execute go-to-market plans to achieve growth targets aligned with business priorities.
Enable Commercial Teams and Expand Offerings:
Train commercial teams to effectively position and sell the expanded portfolio of offerings and partnerships, empowering them to succeed across diverse markets.
Drive Thought Leadership and Speaking Engagements:
Serve as a primary representative of Responsive at industry events, showcasing expertise and thought leadership to customers, prospects, analysts, and executives
Scale Growth and Operational Effectiveness with AI:
Identify opportunities to leverage AI to scale and accelerate impact across coverage areas, driving efficiency and innovation within the organization.

Who You Are

A sharp, strategic thinker with a track record of building high-impact programs from the ground up (0 to 1).
Skilled at creating clarity from ambiguity - able to prioritize quickly, gain traction fast, and focus teams on what matters most.
A strong communicator who brings clarity and conviction, whether guiding contractors, aligning cross-functional teams, or engaging with VP and C-level stakeholders.
Outcome-driven and relationship-oriented - you don’t just get things done, you get the right things done, with an eye toward long-term impact and collaboration.
Comfortable navigating high-growth, fast-changing environments where the only constant is the high bar for quality, clarity, and results.
A lifelong learner with a global perspective - curious, coachable, and consistently showing up as a trusted teammate.
Equally effective at strategic thinking and hands-on execution - you can zoom out or roll up your sleeves as needed.
Bonus: Experience leading go-to-market motions for AI solutions in the sales/marketing tech stack and scaling platforms / ecosystems.

Experience & Education

10+ years of progressive product marketing experience; B2B SaaS industry experience preferred.
5+ years' experience in product marketing with progressive scope and leadership, including people management experience
Proven ability to lead complex, multi-channel marketing programs from brief to delivery.
Bachelor's degree in Marketing, Business Administration, Communications, or related field required.
MBA or advanced degree preferred but not required.

What We Offer

Responsive uses a market-based compensation philosophy. A candidate’s starting base salary will be determined by the specific responsibilities of the role, as well as job-related skills, experience, qualifications, location, and current market trends. For this position, the base salary range is $175,000–$190,000. Our recruiting team will provide details on the applicable range based on your location during the hiring process. Please note that this range covers base salary only and does not include bonuses, equity, or benefits.

Responsive embraces a global flexible workforce model with offices in Dallas, TX, Kansas City, MO, Coimbatore, India and Dublin, Ireland. For this role, candidates located in Dallas, TX will be given priority consideration.

In addition to a competitive compensation package, Responsive also offers the following benefits:

📈 401k with company matching

📚 Unlimited professional development and ongoing learning through LinkedIn Learning Solutions

🏝 4 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement

✈ 4 week sabbatical after 5 years of service

🍀 Mental Wellness Program (EAP) to support your well-being and self-care

🍹 Team events, such as happy hours, off-sites, and team building events

❤️ Best-in-class health benefits, company paid for employee and company contribution for family coverage

Our Values

Delight customers

We’re lucky to partner with the world’s biggest brands and best customers. They all play an integral role in mapping our future. When it comes to listening and solving their biggest challenges, we’re Responsive.

Be agile & nimble

At Responsive, our people, products and processes are constantly evolving. Our simple formula is to be agile and nimble. We’re not afraid to try something new or pivot when we see a better solution.

Get it done

Whether it’s adding a new feature, onboarding a new customer, or crafting a solution that adds extra value — we’re all motivated to get it done. GID is one of our core tenets and impacts everything we do.

Give back time

Efficiency is central to our company spirit, because finding ways to focus on what’s most important is essential to our innovation. We also truly care about what really matters to our customers and teams.

S4

We have a simple saying, “If you see something, you say something (S4).” At Responsive, we celebrate people who are critical, thoughtful thinkers who just want to make things better. Here, your input matters.

At Responsive, our values are the foundation of who we are—and we’re equally committed to cultivating a diverse and inclusive culture that reflects and respects the richness of our global community. We welcome individuals of all backgrounds, including different cultures, ethnicities, ages, races, national origins, genders, sexual orientations, religions, and abilities, to apply for our open roles. If you share our commitment to an inclusive workplace and believe you’d thrive on our team, we’d love to hear from you!

Qualifications

A sharp, strategic thinker with a track record of building high-impact programs from the ground up (0 to 1)
Skilled at creating clarity from ambiguity - able to prioritize quickly, gain traction fast, and focus teams on what matters most
A strong communicator who brings clarity and conviction, whether guiding contractors, aligning cross-functional teams, or engaging with VP and C-level stakeholders
Outcome-driven and relationship-oriented - you don’t just get things done, you get the right things done, with an eye toward long-term impact and collaboration
Comfortable navigating high-growth, fast-changing environments where the only constant is the high bar for quality, clarity, and results
A lifelong learner with a global perspective - curious, coachable, and consistently showing up as a trusted teammate
Equally effective at strategic thinking and hands-on execution - you can zoom out or roll up your sleeves as needed
Bonus: Experience leading go-to-market motions for AI solutions in the sales/marketing tech stack and scaling platforms / ecosystems
5+ years' experience in product marketing with progressive scope and leadership, including people management experience
Proven ability to lead complex, multi-channel marketing programs from brief to delivery
Bachelor's degree in Marketing, Business Administration, Communications, or related field required

Benefits

Responsive uses a market-based compensation philosophy
For this position, the base salary range is $175,000–$190,000
In addition to a competitive compensation package, Responsive also offers the following benefits:
📈 401k with company matching
📚 Unlimited professional development and ongoing learning through LinkedIn Learning Solutions
🏝 4 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement
✈ 4 week sabbatical after 5 years of service
🍀 Mental Wellness Program (EAP) to support your well-being and self-care
🍹 Team events, such as happy hours, off-sites, and team building events
❤️ Best-in-class health benefits, company paid for employee and company contribution for family coverage

Responsibilities

Director of Product Marketing – Partner, Industry, and Services
Reporting to the Vice President, Product Marketing, this is an ideal role for someone who thrives in growth-oriented ambiguous environments and can stand up new programs independently
This role is about determining what matters most, asking smart questions, surfacing tradeoffs, and focusing the team on the highest-impact work
You’ll be a trusted advisor on the product marketing leadership team and a key partner to leaders in sales, product, partnerships, and customer success
Over time, you’ll have the opportunity to scale the functions you lead and build out dedicated teams
Operate as a Strategic Partner in Emerging Growth Areas:
Collaborate with sales and marketing leadership to develop and execute product marketing strategies that foster innovation and drive business growth
Establish Foundation for Partner and Channel Growth:
Partner with the VP of Strategic Alliances to cultivate and manage relationships with key partners, focusing on revenue generation and expanding market reach
Drive Co-Marketing Initiatives with Key Partners:
Lead co-marketing efforts with priority partners, strengthening relationships with partner organizations' marketing teams and scaling partner programs effectively
Prioritize Industry Investments and Develop GTM Plans:
Recommend strategies for prioritizing investments in core industries and execute go-to-market plans to achieve growth targets aligned with business priorities
Enable Commercial Teams and Expand Offerings:
Train commercial teams to effectively position and sell the expanded portfolio of offerings and partnerships, empowering them to succeed across diverse markets
Drive Thought Leadership and Speaking Engagements:
Serve as a primary representative of Responsive at industry events, showcasing expertise and thought leadership to customers, prospects, analysts, and executives
Scale Growth and Operational Effectiveness with AI:
Identify opportunities to leverage AI to scale and accelerate impact across coverage areas, driving efficiency and innovation within the organization
Be agile & nimble

Director of Product Marketing - Partner, Industry, and Services

Job Type