SEO Specialist (E-Commerce & Digital Marketing)

Company Description

Prima Decorative Hardware has been a trusted provider of premium decorative hardware solutions since 2010, blending timeless style and exceptional functionality. Our diverse product range includes door and cabinet hardware, air vent covers, multipoint lock trims, and more, all meticulously crafted using high-quality materials and finishes. Renowned for our attention to detail and personalized service, we specialize in handcrafted and bespoke solutions to meet unique project needs. Serving customers across Canada and the USA, we offer fast delivery and convenient options like in-store pickup for local customers.

Job Summary

We are seeking a results-driven SEO specialist to improve our website visibility, increase organic traffic, and generate leads and sales. The ideal candidate will also have experience with social media advertising, platforms, Google Ads, strong analytical skills, and hands-on experience with SEO tools and strategies. New products launch and promote sales.

Key Responsibilities

• Perform keyword research and implement SEO strategies
• Optimize website content, product listings, and landing pages.
• Conduct technical SEO audits (site speed, indexing, crawl issues)
• Improve on-page SEO (meta tags, headings, internal linking)
• Build and manage backlinks (off-page SEO)
• Monitor performance using Google Analytics and Google Search Console.
• Manage and optimize social media advertising campaigns.
• Analyze competitors and identify growth opportunities.
• Prepare regular performance reports
• B2B marketing: Drive walking customers
• Strong understanding of search engine algorithms and ranking factors. Knowledge of paid ads (Google Ads, Facebook Ads), understanding of PPC, and digital marketing strategies

Social Media Marketing

• Manage social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, TikTok, etc.
• Develop and schedule engaging content to build brand awareness and engagement.
• Oversee paid social campaigns, monitor results, and optimize for ROI.

Qualifications

• Proficiency in Keyword Research and creating effective strategies for optimizing search engine rankings
• Experience in conducting SEO Audits and identifying areas of improvement for website performance
• Skills in Link Building to develop and maintain a strong backlink profile
• Expertise in Web Analytics tools to measure and improve website traffic and user engagement
• Strong understanding of On-Page SEO, including meta tags, image optimization, and content strategy
• Solid knowledge of e-commerce and digital marketing trends
• Ability to work collaboratively in an on-site environment