Brand Marketing Analyst

About the position The Brand Marketing Analyst at Nestlé USA plays a crucial role in driving business performance by leveraging consumer insights and marketplace data. This position focuses on understanding consumer trends and customer needs to unlock growth opportunities and mitigate risks. The analyst collaborates with marketing teams and senior leaders to develop strategic business plans that align with marketing and sales objectives, ensuring the brand's long-term health and success. Responsibilities • Use consumer and marketplace data to understand demographics, psychographics, and behavioral drivers of brand performance. , • Analyze key insights from marketplace data and research to support decision-making. , • Communicate complex consumer trends data to marketing and business leaders. , • Support the Brand Manager and Brand Associates in developing business plans that align with marketing and sales objectives. , • Translate business strategy into actionable projects demonstrating understanding of business drivers. , • Assist in the creation and presentation of business plans to division leadership. , • Support product renovation projects within the brand's portfolio strategy. Requirements • University Degree (BA/BS) or equivalent experience with 2-3 years of related work experience. , • Comfortable with IRI data pulls and analysis. , • Strong storytelling skills leveraging insights, data, and business knowledge. , • Proficient in Microsoft Excel, Word, and PowerPoint. , • Demonstrated critical thinking and analytical problem-solving skills. , • Ability to work in a fast-paced environment and adapt to change. , • Self-starter with initiative and ability to learn quickly. , • Ability to build networks and credibility within a team. , • Basic financial acumen and understanding of risk/return calculations. , • Strong communication skills for various audiences. Nice-to-haves • Experience in a Marketing or analytical role in a large or complex organization. , • Knowledge of syndicated data and consumer behavior insights. Benefits