Senior Product Manager; SEO

Position: Senior Product Manager (SEO

Location: Markdale

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At Nerd Wallet, we’re on a mission to bring clarity to all of life’s financial decisions and every great mission needs a team of exceptional Nerds. We’ve built an inclusive, flexible, and candid culture where you’re empowered to grow, take smart risks, and be unapologetically yourself (cape optional). Whether remote or in‑office, we support how you thrive best. We invest in your well‑being, development, and ability to make an impact because when one Nerd levels up, we all do.

Organic traffic and search engine optimization are foundational elements that have contributed to Nerd Wallet’s success. As the Senior Product Manager for SEO, you will be responsible for defending and growing our organic audience by building, testing, and optimizing on‑site SEO features that ensure our content reaches our target audience. You’ll drive strategy and execution, shaping the end‑to‑end user experience and making a tangible impact on millions of consumers navigating key financial decisions.

You should be passionate about delivering meaningful, intuitive, and user‑friendly product experiences that empower people to make confident financial choices.

You’ll combine strategic vision with hands‑on execution, collaborating with cross‑functional partners to integrate robust solutions that enhance our ecosystem. The ideal candidate has a strong background in fintech, consumer finance, or growth‑focused product management, proven SEO experience and thrives in a fast‑paced environment where experimentation and innovation drive measurable results. You’ll continuously monitor product performance metrics to optimize user engagement, conversion, and long‑term value, ensuring that every enhancement moves both the customer and the business forward.

This role reports to the Director, Engineering for the SEO Team.

Where You Can Make An Impact

• Own Product Strategy

Lead the end‑to‑end vision and roadmap, partnering with data, design, engineering and marketing to drive growth across organic funnels.

• Accelerate Growth

Launch and optimize experiences that improve customer outcomes and scale the business.

• Leverage Market Insights

Conduct thorough market analysis and user research to identify opportunities, inform strategy and guide product decisions.

• Champion Consumer‑Centric Innovation

Deeply understand consumer behaviors and needs to deliver personalized high‑impact product experiences.

• Drive Execution

Partner cross‑functionally to deliver new features and product enhancements on time and with measurable impact.

• Optimize Performance

Use data, A/B testing and experimentation to improve engagement, conversion and retention.

• Advocate for the Customer

Keep user needs and outcomes at the heart of every decision.

• Mentor and Collaborate

Support junior PMs, fostering growth, inclusion and shared success.

Experience

• 7+ years in product management position, preferably within fintech, consumer finance, or a related domain.
• 2+ years experience in an SEO growth role.
• Proven success in managing and launching impactful product initiatives ideally within fintech.
• Experience scaling products in fast‑growing businesses - balancing quick wins with long‑term investments.
• Skilled in leveraging data analytics tools and methodologies to inform decision‑making.
• Familiarity with A/B testing, user research techniques and data‑driven product development.
• Ability to work closely with engineering teams and technical workflows.
• Exceptional communication and collaboration skills, with the ability to influence both technical and non‑technical stakeholders without direct authority.

Where

• This is a remote position and a person can be located anywhere in Canada (with the exception of Quebec).
• Nerd Wallet is proud to be a remote‑first company! We believe great work can be done anywhere. No matter where you are based, Nerd Wallet offers benefits and perks to support the physical, financial, and emotional well‑being of you and your family.

What We Offer

Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)

• Monthly Healthcare Stipend
• Rejuvenation Policy – Vacation Time Off + You will receive the official public…