Part-Time Digital Marketing Specialist (Google, Meta, Tik Tok Ads)

Company Description

MATT & NAT is a vegan line designed in Montreal, Canada since 1995. Inspired by everyday life, architecture and nature, the collections focus on creativity, functionality, color, and on being environmentally aware. Linings are always made out of 100% recycled plastic bottles.

Job Description

We are looking for a performance-driven Digital Marketing Specialist to manage and scale our paid advertising across Google, Meta, and TikTok. This role requires someone who understands both data + creative, especially for short-form video and TikTok-first content.

• Manage and optimize Google Ads (Search, Display, Shopping)
• Plan, execute, and scale Meta Ads (Facebook & Instagram)
• Launch and manage TikTok Ads campaigns (including Spark Ads)
• Collaborate on or create short-form video content (Reels/TikTok)
• Analyze performance and improve ROAS, CTR, CPA, and conversions.
• Conduct A/B testing on creatives, audiences, and formats.
• Manage budgets and allocate spend efficiently
• Provide weekly performance reports with clear insights.

Qualifications

• Minimum 3+years experience in Google Ads and Meta Ads.
• Experience running TikTok Ads campaigns.
• Strong understanding of performance marketing + analytics.
• Comfortable working with short-form video content
• Ability to work independently and take ownership
• Experience with e-commerce brands (strong asset)

Additional Information

• Experience in fashion or lifestyle brands
• Shopify experience
• Familiarity with GA4, Google Merchant Center, Meta Business Manager
• Experience with tracking tools like Elevar

Schedule: Part-time: 3 days per week

In-house role (Montreal

Why Join Us

Work with a growing fashion/lifestyle brand

Fast-paced, creative environment

Direct impact on brand growth and performance