Marketing Manager, Digital Engagement & Data

Position: Marketing Manager, Digital Engagement & Data

Department: Marketing & Communications

Reports to: Senior Manager, Digital Marketing

Location: The Lung Health Foundation is based in Toronto and operates in a hybrid model,

in which staff are required to work at the office a minimum of two days each

week with occasional travel within Ontario and across Canada as required.

Salary: $72,000 - $82,000

Vacancy: This position will fill a vacancy.

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About The Lung Health Foundation

Imagine a future where people living with lung cancer have a fighting chance. Where no one loses a loved one to asthma. Where people with chronic obstructive pulmonary disease (COPD) live life to the fullest. Where older adults maintain their independence. And where future generations are spared the debilitating effects of lung disease.

At the Lung Health Foundation (LHF), we’re committed to making that future a reality—starting now.

Our Mission

We work to improve the lung health of Canadians through:

• Groundbreaking research
• Policy and practice change
• Urgently needed programs and support
• Public education on critical lung health issues

At the core of our mission? Helping those impacted by lung disease.

Position Overview

The Lung Health Foundation is embarking on an ambitious new Strategic Plan with a whole-system and data-centric approach to improving lung health. To support our goals, we are seeking a Marketing Manager, Digital Engagement & Data for leading digital audience growth, email marketing strategy, CRM data coordination, and performance analytics to support marketing, fundraising, education, advocacy, and health care professional engagement initiatives at the Lung Health Foundation.

This role plays a key part in expanding the Foundation’s digital reach, strengthening data-driven marketing, and improving campaign performance through effective use of CRM, marketing automation, and lead generation strategies.

The Marketing Manager will oversee digital engagement campaigns, support the ongoing CRM and analytics refresh, and ensure consistent data tracking and reporting across teams. This role works closely with different teams to deliver integrated campaigns that grow the Foundation’s audience and increase engagement.

Responsibilities

Digital Lead Generation & Audience Growth

• Lead digital lead generation strategies to expand the Foundation’s audience across public, patient, and health care professional segments
• Plan and execute marketing campaigns to support webinars, seminars, education series, and major initiatives such as Better Breathing Week
• Develop always-on lead generation strategies using email, landing pages, paid media, and content marketing
• Monitor and report on lead acquisition performance, conversion rates, and cost per lead
• Identify opportunities to improve audience growth through data insights and testing

CRM, Data & Analytics Management

• Support the ongoing CRM refresh and data improvement initiatives across the organization
• Maintain marketing tracking tools and shared reporting structures to support consistent data collection
• Coordinate with internal teams to ensure campaign tagging, data entry, and reporting standards are followed
• Assist in building dashboards and reports to track marketing, fundraising, and engagement performance
• Support development of data-driven marketing strategies through analysis and insights

Email Marketing Strategy & Automation

• Lead the planning and execution of email marketing campaigns across fundraising, events, education, and awareness initiatives
• Manage segmentation, automation, and workflows using HubSpot or equivalent platform
• Develop email strategies aligned with campaign goals and audience lifecycle
• Monitor performance metrics and recommend optimizations to improve engagement and conversion
• Support integration of email campaigns with CRM and digital fundraising platforms

Landing Pages, Campaign Builds & Digital Execution

• Build and manage landing pages for campaigns, events, and lead generation initiatives
• Ensure pages are optimized for user experience and conversion
• Support digital fundraising campaigns through page setup, testing, and tracking
• Work with the Digital Team to ensure proper analytics and reporting are in place

Campaign Integration & Cross-Team Collaboration

• Work closely with different teams to deliver integrated marketing campaigns
• Support marketing needs for online and hybrid events, awareness campaigns, and digital fundraising initiatives
• Help improve internal marketing processes and campaign workflows
• Ensure timelines, deliverables, and tracking requirements are met

Continuous Improvement & Innovation

• Identify opportunities to improve marketing efficiency through better use of data, automation, and digital tools
• Support adoption of new marketing technologies and analytics tools
• Contribute to ongoing improvement of digital engagement strategies

Qualifications

• Post-secondary education in marketing, digital marketing or a relevant field
• 5+ years experience in digital marketing, marketing operations, or campaign management
• Experience working with CRM systems (Salesforce, HubSpot, or similar)
• Experience with email marketing platforms and automation
• Strong data organization, reporting, and analytics skills
• Experience with lead generation campaigns and event marketing
• Experience building landing pages or working with CMS platforms
• Ability to manage multiple projects and deadlines
• Strong communication and collaboration skills

Skills

The following skills and experience are considered strong assets:

• Experience in nonprofit, health, or fundraising environment
• Experience supporting CRM or data refresh projects
• Experience with marketing analytics dashboards
• Experience with paid digital campaigns (Meta / Google) and email marketing
• Experience working with cross-functional teams

OUR VALUES

Overall, the Lung Health Foundation is looking for individuals who:

• Lead with courage and passion
• Embrace collaboration and teamwork
• Are adaptable and forward-thinking
• Act with integrity and accountability
• Are committed to the communities we serve

WHY THE LUNG HEALTH FOUNDATION?

We Offer More Than Just a Job—we Offer a Mission-driven Environment Where Your Work Truly Matters. At LHF, You’ll Find

• A collaborative, creative, and supportive team
• A healthy work‑life balance supported by a 35‑hour workweek
• Flexible, hybrid work arrangements, including the ability to work remotely from almost anywhere for up to two weeks per year.
• A designated weekly Community Day, when all staff work onsite to support collaboration.
• A robust benefits package, with 50% employer‑paid premiums (beginning after 3 months of employment).
• RRSP matching up to 5% (beginning after 12 months of employment).
• 15 days of paid vacation, plus:
• A Summer Fridays initiative offering a ½‑day schedule during the summer months, from end of May to end of August.
• Office closure over the winter holiday period.
• Opportunities for personal and professional growth

The Lung Health Foundation is committed to providing a barrier-free work environment in concert with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. As such, we will make accommodations available to applicants with disabilities upon request during the recruitment process.

The Lung Health Foundation is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees and to providing a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, family or parental status, or any other status protected by the laws or regulations in the province where we operate. At the Lung Health Foundation, we value the insights and innovation that diverse and inclusive teams bring to work.

LHF’s hiring process is human‑led, and we do not use AI to screen candidates.