Search Engine Optimization Specialist

As our Senior SEO Specialist / Content Writer, you will serve as the strategic lead for our organic search efforts. Beyond writing long-form, authoritative content, you will architect overarching SEO strategies, conduct deep keyword research, and execute on-page optimizations. You will be responsible for structuring content, optimizing metadata, and ensuring all digital assets perform at the highest level across search engines.

This role requires a deep command of Google's evolving algorithms, advanced proficiency with WordPress and Yoast SEO, and the ability to collaborate closely with internal teams to align content with broader high-budget, performance-driven campaigns.

About Us

Legal Leads Group, Inc. is a high-performance digital marketing agency specializing in advanced SEO, content strategy, and web development for law firms, medical practices, and e-commerce brands. We are seeking a highly experienced Senior SEO Specialist / Content Writer to join our in-house team in Westlake Village, CA.

In this role, you will be a critical player in building high-performing, conversion-driven legal content that ranks competitively in search engines and aligns seamlessly with our in-house Google Ads team. You will develop SEO-optimized web pages, pillar content, and site architecture that drive measurable growth, revenue, and market leadership for our clients.

Key Responsibilities

• Strategic Content Creation: Write, edit, and optimize high-converting parent/child pages and long-form authoritative content for competitive legal verticals (e.g., personal injury, employment law).
• Advanced On-Page SEO: Execute comprehensive on-page SEO strategies, including deep keyword research, advanced internal linking structures, and metadata optimization (title tags, meta descriptions, key phrases).
• Content Structuring: Structure content to maximize both SEO value and readability.
• Platform Management: Implement and format content directly into WordPress (classic editor) using Yoast SEO. Continuously optimize existing content to improve rankings and conversion rates.
• Performance Tracking: Monitor, analyze, and report on organic performance using Google Analytics and Google Search Console.
• Cross-Functional Collaboration: Work closely with the internal Google Ads, design, and web development teams to ensure content strategy aligns with overall campaign goals.
• Quality Assurance: Maintain a strong command of grammar, clarity, and persuasive writing while adhering to structured content systems and E-E-A-T principles.

Qualifications & Requirements

• Experience: 3–5+ years of dedicated SEO and technical content writing experience, preferably in legal or medical verticals
• Technical Skills: Strong hands‑on experience with WordPress (classic editor) and Yoast SEO; deep understanding of on-page SEO and content structure for ranking
• Writing Excellence: Ability to write long‑form, authoritative, conversion‑focused content; strong command of grammar, clarity, and persuasive writing
• Tool Proficiency: WordPress, Yoast SEO, Google Analytics, and Google Search Console are highly preferred
• Process Orientation: Ability to follow structured content systems and execute strategies efficiently in a fast‑paced environment

Mandatory Requirements

• Must work fully on‑site at our Westlake Village, CA office (Monday – Friday, 8:00 AM – 5:00 PM).
• Must be eligible to work in the U.S. and pass a comprehensive background check.
• Cannot be self‑employed, freelance, or manage personal SEO clients while employed at Legal Leads Group.

What Makes This Role Unique

• High-Impact Work: Work directly on high-budget, performance-driven campaigns with a direct, measurable impact on rankings, leads, and revenue.
• Team Integration: Be a pivotal part of a fast-growing, collaborative SEO team working alongside Google Ads specialists.
• Skill Advancement: Opportunity to refine advanced SEO strategies beyond basic content writing and take full ownership of high-stakes organic growth.

What We Offer

• Competitive Compensation: Depends on Experience, commensurate with senior-level experience, plus performance‑based bonuses.
• Comprehensive Benefits: Full health coverage, Paid Time Off (PTO), and standard benefits.
• Professional Growth: Career advancement opportunities within a rapidly expanding, high-performance agency.

Work Environment: A supportive, collaborative, and results‑driven in‑office culture.