Digital Marketing Specialists

Digital Marketing Specialist White Plains, NY Job Details Full-time Up to $85,000 a year 1 day ago Benefits Paid holidays Paid time off Qualifications Social media advertising Market research projects CSS Bachelor's degree in communications WordPress Marketing 5 years Competitive analysis Content editing Content writing Email marketing campaigns Data reporting Lead generation SEM campaigns Marketing strategy development ROI Bachelor's degree in marketing Website traffic metrics analysis Key Performance Indicators Online blogs Bachelor's degree Social media content creation Data interpretation Organizational skills Pay-per-click (PPC) advertising Communications Marketing analytics Website analysis Brand awareness campaigns Senior level Keyword topic research Paid search marketing Communication skills HTML Campaign performance reporting Looker Studio Paid search advertising campaigns Full Job Description State of Location:

New York Position Summary

The Digital Marketing Specialist will play a key role in executing and optimizing digital marketing initiatives that drive brand awareness, engagement, and lead generation. This position requires a creative, analytical, and detail-oriented professional who thrives in a fast-paced environment and is passionate about leveraging digital channels to achieve business objectives. Join Ivy Rehab's dedicated team where you're not just an employee, but a valued teammate! Together, we provide world-class care in physical therapy, occupational therapy, speech therapy, and applied behavior analysis (ABA) services. Our culture promotes authenticity, inclusion, growth, community, and a passion for exceptional care for every patient. Job Description:

Key Responsibilities Campaign Management

Assist in the development, implementation, and management of multi-channel digital marketing campaigns. Content Creation:

Collaborate with the creative team to produce engaging written, visual, and video content for websites, social media, and email. Search Engine Optimization (SEO): Conduct keyword research and optimize content to improve organic search rankings and traffic. Paid Advertising:

Support the monitoring, analysis, and optimization of PPC campaigns across Google Ads and social platforms. Data Analysis & Reporting:

Track and analyze website traffic, campaign performance, and KPIs. Prepare reports on ROI and insights for stakeholders. Market Research:

Research competitors, industry trends, and audience behaviors to identify growth opportunities. Email Marketing:

As needed, assist in creating and deploying email campaigns that align with marketing objectives. Website Management:

Format and publish blog posts, articles, and other digital content using WordPress. Content Strategy Support:

Contribute to the development of an annual content strategy aligned with organizational goals. Required Skills & Qualifications Strategic Thinking:

Ability to support comprehensive digital marketing strategies. Data Analysis:

Proficiency in interpreting data to inform decisions. Content Creation:

Basic writing, editing, and design skills. SEO & SEM

Solid understanding of search engine optimization and marketing principles. Social Media Campaign Support:

Experience managing platforms and using analytics tools. Email Marketing Support:

Familiarity with email campaign creation and analytics. Communication:

Excellent verbal and written communication skills. Technical Proficiency:

WordPress Looker Studio Google Analytics Google Ads Meta Business Manager SEMrush AI/LMM tools Basic HTML/CSS

Preferred Qualifications Bachelor's degree in Marketing, Communications, or related field. 5+ years of experience in digital marketing or similar role. Strong organizational skills and ability to manage multiple projects. Why Choose Ivy? Best Employer:

A prestigious honor to be recognized by Modern Healthcare, signifying excellence in our industry and providing an outstanding workplace culture. Exceeding Expectations:

Deliver best-in-class care and witness exceptional patient outcomes. Incentives Galore :

Eligibility for full benefits package beginning within your first month of employment. Generous PTO (Paid Time Off) plans and paid holidays. Empowering Values:

Live by values that prioritize teamwork, growth, and serving others. Compensation ranges up to $85,000.00 based on experience. #LI-ST1 #LI-Remote We are an equal opportunity employer, committed to diversity and inclusion in all aspects of the recruiting and employment process. Actual salaries depend on a variety of factors, including experience, specialty, education, and organizational need. Any listed salary range or contractual rate does not include bonuses/incentive, differential pay, or other forms of compensation or benefits. ivyrehab.com