Head of Ecommerce

Job Title: Head of E-Commerce

Location: Coconut Grove, FL (Hybrid)

Start: ASAP – Target onboarding before May 15 launch

Duration: TBD (Performance-Based, TTP)

Compensation: DOE – Open to Monthly Rate Ranges

NDA Required Prior to Interview

About the Brand

This brand is built on one belief: the body already knows what to do — it just needs the essentials. Launching May 15th, the brand prioritizes education, clean formulation, and integrity, blending clinical credibility with refined, minimal aesthetics. This is an opportunity to join at launch and play a foundational role in building a high-growth, premium DTC brand.

Position Overview

We are seeking a Head of E-Commerce to build, manage, and scale the full digital commerce ecosystem. This role will translate brand, product, and marketing strategy into a high-performing, revenue-driving system across owned and third-party channels.

The ideal candidate will partner closely with the Founder, CMO, and creative team to ensure every digital touchpoint — from first impression to checkout — is brand-aligned and conversion-optimized.

Key Responsibilities

Core E-Commerce

• Lead website strategy and provide feedback on current build
• Optimize product pages, landing pages, and conversion funnels
• Build pre-sale, waitlist, and launch flows
• Improve UX/UI and overall site experience
• Execute A/B testing and ongoing performance optimization
• Implement abandoned cart and conversion recovery strategies

Multi-Channel Commerce

• Own TikTok Shop strategy and execution
• Develop and manage Amazon storefront and marketplace strategy
• Expand into additional third-party retail channels
• Manage channel-specific merchandising and positioning
• Oversee pricing and promotional strategy across platforms

Channel Management & Growth

• Own end-to-end performance across all commerce channels
• Coordinate inventory across platforms
• Optimize performance per channel
• Identify new revenue opportunities and growth channels

Lifecycle & Retention

• Partner with marketing on email and SMS integration
• Optimize customer journey from acquisition to retention
• Implement bundling, upsells, and subscription opportunities

Analytics & Performance

• Drive conversion rate optimization (CRO)
• Analyze AOV, LTV, CAC and performance metrics
• Build weekly and monthly reporting dashboards
• Make data-driven decisions to scale revenue

Qualifications

• 4–8+ years of e-commerce or digital commerce experience
• Strong Shopify (or equivalent platform) experience
• Experience launching and scaling DTC brands
• Proven success managing multi-channel commerce ecosystems
• Experience with TikTok Shop, Amazon, and third-party platforms
• Strong understanding of conversion optimization and digital merchandising
• Data-driven with strong analytical capabilities
• Highly organized with strong attention to detail
• Ability to balance brand integrity with aggressive growth goals

Preferred Experience

• Beauty, wellness, or luxury brand experience
• Subscription models, bundles, or retention-based commerce
• Educational or science-forward product positioning
• Experience scaling brands from launch through growth stage

Submission Requirements

Qualified candidates should provide

• Resume and/or portfolio
• LinkedIn profile
• Examples of e-commerce platforms or brands worked on
• Description of role in those projects
• Availability
• Monthly rate expectations

Note: Candidates must sign an NDA prior to interviewing.

Please submit your resume in Word format for immediate consideration!

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