Conversion Rate Optimization Manager

ABOUT THE BRAND

Callaway Golf Company is a premium golf equipment, gear and apparel company with a portfolio of global brands, including Callaway Golf, Odyssey, TravisMathew, and OGIO. Through an unwavering commitment to innovation and premium craftsmanship, Callaway designs, manufactures, and sells high-performance golf clubs, golf balls, apparel, bags, and other accessories—setting the standard for performance in the game of golf.

Our Mission: To create demonstrably superior and pleasingly different products powered by innovative technology and premium craftsmanship enabling golfers of all abilities to play their best and find more joy in the game.

Our company is a blend of experience and diverse backgrounds, and together we look to leave the past behind while moving the game forward. For more information, please visit https://www.callawaygolf.com

As our new Conversion Rate Optimization (CRO) Manager, you'll join the growth ecommerce team and be a key player in enhancing the performance of our digital assets, including websites, landing pages, and campaigns. You will own the entire CRO process, from finding opportunities to implementing and analyzing experiments. You will develop and execute a comprehensive CRO strategy to increase conversion rates across our digital properties.

Your Day-to-day Responsibilities Will Include

• Strategy & Planning: Develop and execute a comprehensive CRO strategy to increase conversion rates across Callaway Golf and OGIO websites, landing pages, campaigns, and checkout flows.
• Analysis & Insights: Use web analytics, heatmaps, session recordings, and user surveys to identify friction points and opportunities for improvement in the user journey.
• Experimentation: Design, prioritize, and run A/B, multivariate, and split URL tests. You'll be responsible for the full experimentation lifecycle, from hypothesis generation to analysis and reporting.
• Champion a comprehensive approach that focuses on conversion rate, AOV, and repeat purchases through strategic enhancements in upsells, cross-sells, and personalization.
• Collaboration: Work closely with cross-functional teams, including Site Merchandising, Design, Consumer Insights, and Marketing, to implement winning tests and new features.
• Reporting: Regularly report on the performance of CRO initiatives and communicate key insights and recommendations to stakeholders.
• Tool Management: Manage and leverage our CRO and analytics tools (e.g., Google Analytics, Dynamic Yield, Contentsquare, GTM, etc).

What Skills & Experience You Should Bring

We are looking for a data-driven and results-oriented professional with a strong background in CRO. You should bring:

• 5+ years of experience in Conversion Rate Optimization or a related field, preferably within a SaaS or e-commerce environment.
• A proven track record of designing and executing successful A/B and multi-variant tests that led to measurable increases in conversion rates.
• A deep understanding of Google Analytics (or similar web analytics platforms), with the ability to interpret data and uncover actionable insights.
• Experience with CRO tools like Google Optimize, Optimizely, VWO, or similar platforms.
• Strong analytical skills and the ability to turn qualitative and quantitative data into strategic recommendations.
• Knowledge of industry trends, best practices, and emerging technologies in e-commerce.
• Deep understanding of user-centric design principles and methodologies.
• Ability to work in a fast-paced, collaborative environment

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DE&I and EEOC

Inclusion & Diversity: As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, supporting them to bring their authentic selves to work every day.

If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms, skills are transferable, and passion goes a long way. We know that diverse backgrounds and experiences make for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply. We look forward to learning more about you.

ARE YOU READY TO MAKE THE TURN? APPLY TODAY!