Senior Email Marketing Professional

• *Job Title:** Email Marketing Specialist

We are seeking a highly skilled and experienced Email Marketing Specialist to join our team. As an Email Marketing Specialist, you will be responsible for developing and implementing comprehensive email marketing strategies that align with business objectives.

Responsibilities

• Collaborate with the marketing team to develop and implement email marketing strategies.
• Utilize your knowledge of Salesforce Marketing Cloud to create, customize, and optimize email templates, automation journeys, and customer segmentation.
• Work closely with content creators to develop engaging email content.
• Conduct A/B tests on subject lines, email copy, design, and calls-to-action to optimize open rates, click-through rates, and conversion rates.
• Manage segmented email lists to deliver targeted messages to specific customer segments.
• Develop and maintain automated email workflows, drip campaigns, and trigger-based emails to nurture leads and engage customers.
• Monitor email campaign performance, analyze metrics, and provide actionable insights to optimize campaigns.
• Ensure all email campaigns adhere to legal requirements.
• Generate regular reports on email marketing performance and share insights and recommendations with stakeholders.

Requirements

• 3 years of experience in email marketing, preferably in the B2B space.
• Experience in Salesforce Marketing Cloud and other marketing automation tools.
• Strong written and verbal communication skills, with an eye for detail.
• Analytical mindset and the ability to translate data into actionable recommendations.
• Bachelor's degree in Marketing, Communications, or a related field.

Preferred Qualifications

• Experience with HTML and CSS.

EOE Statement

Equal Employment Opportunity Employer: We are committed to diversity and inclusion. We welcome applications from qualified candidates who are passionate about working in a fast-paced environment.

Qualifications

• 3 years of experience in email marketing, preferably in the B2B space
• Experience in Salesforce Marketing Cloud and other marketing automation tools
• Strong written and verbal communication skills, with an eye for detail
• Analytical mindset and the ability to translate data into actionable recommendations
• Bachelor's degree in Marketing, Communications, or a related field

Benefits

Responsibilities

• As an Email Marketing Specialist, you will be responsible for developing and implementing comprehensive email marketing strategies that align with business objectives
• Collaborate with the marketing team to develop and implement email marketing strategies
• Utilize your knowledge of Salesforce Marketing Cloud to create, customize, and optimize email templates, automation journeys, and customer segmentation
• Work closely with content creators to develop engaging email content
• Conduct A/B tests on subject lines, email copy, design, and calls-to-action to optimize open rates, click-through rates, and conversion rates
• Manage segmented email lists to deliver targeted messages to specific customer segments
• Develop and maintain automated email workflows, drip campaigns, and trigger-based emails to nurture leads and engage customers
• Monitor email campaign performance, analyze metrics, and provide actionable insights to optimize campaigns
• Ensure all email campaigns adhere to legal requirements
• Generate regular reports on email marketing performance and share insights and recommendations with stakeholders