Marketing Automation Specialist

We’re looking for a performance-driven marketer who lives at the intersection of automation, creativity, and revenue generation.

You are someone who knows how to build, launch, and optimize campaigns end-to-end — from drafting high-converting emails to scheduling and managing digital ads, creating automated fan journeys, and reporting on what actually drives ticket sales.

You don’t just execute — you think like a marketer. You understand urgency, timing, and audience behavior. You know how to create FOMO, drive action, and turn casual interest into ticket purchases.

You’ll play a key role in how we connect with fans — delivering campaigns that are timely, targeted, and impossible to ignore.

What You’ll Do

Campaign Execution & Ownership

• Build and execute marketing campaigns across email, automation, and paid media
• Schedule, launch, and manage campaigns across Braze, Meta, TikTok and Google
• Own campaign timelines — ensuring the right message hits at the right moment to drive urgency and conversion

Marketing Automation & Journeys

• Design and optimize automated fan journeys (onboarding, purchase, re-engagement, game countdowns)
• Segment audiences and personalize messaging to maximize engagement and ticket sales
• Continuously test and refine journeys to improve performance

Email Marketing

• Write, build, and schedule high-performing email campaigns that are punchy, timely, and conversion-focused
• Develop email strategies that create urgency, exclusivity, and FOMO
• A/B test subject lines, content, and send timing to drive results

Digital Advertising

• Plan, build, and optimize paid campaigns across Meta, Google & TikTok
• Manage budgets, targeting, creative testing, and performance optimization
• Align ad creative and messaging with broader campaign strategy

Performance & Reporting

• Track, analyze, and report on campaign performance across channels
• Translate data into clear insights and actionable recommendations
• Continuously optimize campaigns based on results — not assumptions

Creative & Content Development

• Collaborate on and contribute to campaign creative (email, ads, landing pages)
• Ensure all content is scroll-stopping, on-brand, and conversion-focused

Website Optimization

• Support campaign landing pages and web experiences to improve conversion
• Ensure alignment between ads, email, and on-site messaging
• Be able to update webpages when needed

What We’re Looking For

• 3–5 years of experience in marketing automation, CRM, or performance marketing
• Proven experience building and executing campaigns across email, paid media, and automation platforms
• Hands-on experience with Braze (preferred) or similar platforms (Salesforce Marketing Cloud, HubSpot, etc.)
• Strong experience managing Meta and Google ad campaigns
• Demonstrated ability to analyze performance and optimize campaigns based on data
• Excellent copywriting skills — especially in short-form, high-impact marketing (email, ads, CTAs)
• Strong understanding of customer segmentation, lifecycle marketing, and conversion strategy
• Experience with A/B testing and experimentation frameworks
• Comfortable working in a fast-paced, campaign-driven environment with multiple deadlines

Bonus

• Experience in sports, entertainment, or live events marketing
• Familiarity with Snowflake, CRM integrations, or data platforms
• Experience with CMS platforms (Contentful or similar)
• Comfort using AI tools to accelerate content and testing workflows