Discover Vanderbilt University Medical Center

Located in Nashville, Tennessee, and operating at a global crossroads of teaching, discovery, and patient care, VUMC is a community of individuals who come to work each day with the simple aim of changing the world.

It is a place where your expertise will be valued, your knowledge expanded, and your abilities challenged.

Vanderbilt Health is committed to an environment where everyone has the chance to thrive and where your uniqueness is sought and celebrated.

It is a place where employees know they are part of something that is bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday.

Vanderbilt's mission is to advance health and wellness through preeminent programs in patient care, education, and research.

Organization

Development

Job Summary

Digital & Direct Marketing (DDM) is a multifaceted fundraising team with both programmatic fundraising goals executed through direct mail and digital campaigns as well as functional responsibilities to support the digital marketing needs of the Development team at large.

This is accomplished through data analysis, thoughtful and strategic donor communications, content development and well-integrated multichannel fundraising avenues that include direct mail, email, social media crowdfunding, and peer-to-peer fundraising.

The Project Manager's primary role will be to execute digital fundraising and marketing tactics for both the programmatic and functional responsibilities of the DDM team.

A large portion of this work will be primarily within the Adobe Marketo Engage platform to support internal client initiatives across the Development department, under the supervision of the Director, Digital Marketing & Email Automation.

Vanderbilt University Medical Center Development

Job Description

Working Title

Project Manager, Digital Marketing & Fundraising Strategy

HR Classification

Digital and Direct Marketing Project Manager

Reports to

Director, Digital Marketing & Email Automation

Purpose

Through the exceptional capabilities and caring spirit of its people, Vanderbilt University Medical Center leads in the delivery of exemplary health care, improving the lives of individuals and communities regionally, nationally and internationally.

We combine transformative educational programs, compelling scientific discoveries, and distinctive personalized care to achieve this goal.

To consistently achieve excellence in medical science and health care, Vanderbilt University Medical Center Development builds relationships and encourages philanthropic contributions to directly impact today's work and to secure a strong future of service.

Enthusiastic and timely support from our philanthropic partners enables the Medical Center as a nonprofit academic medical institution to excel in conducting groundbreaking research, training future leaders and providing compassionate care to patients.

Position Summary

Digital & Direct Marketing (DDM) is a multifaceted fundraising team with both programmatic fundraising goals executed through direct mail and digital campaigns as well as functional responsibilities to support the digital marketing needs of the Development team at large.

This is accomplished through data analysis, thoughtful and strategic donor communications, content development and well-integrated multichannel fundraising avenues that include direct mail, email, social media crowdfunding, and peer-to-peer fundraising.

The Project Manager's primary role will be to execute digital fundraising and marketing tactics for both the programmatic and functional responsibilities of the DDM team.

A large portion of this work will be primarily within the Adobe Marketo Engage platform to support internal client initiatives across the Development department, under the supervision of the Director, Digital Marketing & Email Automation.

Primary

Responsibilities

Assist the Director, Digital Marketing & Email Automation with email strategy and execution for internal stakeholder campaigns and events based on audience and objectives.

Become proficient within Marketo email platform for VUMC Development, including building emails within the Marketo workspace and pulling campaign performance reports.

Collaborate with Community & Corporate Relations team to support upcoming fundraising campaigns and events across digital platforms, utilizing social media, online giving and email strategy.

Assist the direct response team with email builds for integrated fundraising campaigns contributing to the bottom-line revenue numbers for Digital and Direct Marketing efforts.

Update online giving pages hosted on for campaigns across the department

Collaborate with Associate Director, Digital Marketing & Fundraising Strategy on social media strategy for Development department. Assist with monthly posting schedule, curating and repurposing content, and reporting on performance analytics.

Act as a member of a cross functional team of development and marketing professionals to ensure effective and appropriate integration of content, communications deliverables, and donor outreach

Collaboration with colleagues to create and execute an annual operating plan with personal responsibility for a set of tactics and goals.

Other duties as assigned.

Qualifications

Bachelor's Degree (or equivalent experience) (Required)

2 years experience (Required)

Knowledge of digital platforms (email marketing, automation, peer-to-peer giving, website design, social media, html code) is preferred.

Email marketing experience is a must.

Adobe Marketo Engage experience preferred.

Strong project management skills and ability to work on multiple campaigns and projects at once under tight deadlines.

Superb oral and written communication skills.

Ability to maintain a productive and collaborative working relationship with partners across Development team and the Medical Center at large

Maintain a successful hybrid work environment; be available for in-person responsibilities as needed.

This is a full-time position.

Evening and weekend work as needed.

Our professional administrative functions include critical supporting roles in information technology and informatics, finance, administration, legal and community affairs, human resources, communications and marketing, development, facilities, and many more.

At our growing health system, we support each other and encourage excellence among all who are part of our workforce.

High-achieving employees stay at Vanderbilt Health for professional growth, appreciation of benefits, and a sense of community and purpose.

Core Accountabilities

Organizational Impact

Executes job responsibilities with the understanding of how output would affect and impact other areas related to own job area/team with occasional guidance.

Problem Solving/ Complexity of work

Analyzes moderately complex problems using technical experience and judgment

Breadth of Knowledge

Has expanded knowledge gained through experience within a professional area

Team Interaction

Provides informal guidance and support to team members.

Core Capabilities

Supporting Colleagues

Develops Self and Others: Invests time, energy, and enthusiasm in developing self/others to help improve performance e and gain knowledge in new areas
Builds and Maintains Relationships:

Maintains regular contact with key colleagues and stakeholders using formal and informal opportunities to expand and strengthen relationships

Communicates Effectively:

Recognizes group interactions and modifies one's own communication style to suit different situations and audiences

Delivering Excellent Services

Serves Others with Compassion: Seeks to understand current and future needs of relevant stakeholders and customizes services to better address them
Solves Complex Problems:

Approaches problems from different angles; Identifies new possibilities to interpret opportunities and develop concrete solutions.- Offers Meaningful Advice and Support: Provides ongoing support and coaching in a constructive manner to increase employees' effectiveness

Ensuring High Quality

Performs Excellent Work: Engages regularly in formal and informal dialogue about quality; directly addresses quality issues promptly
Ensures Continuous Improvement:

Applies various learning experiences by looking beyond symptoms to uncover underlying causes of problems and identifies ways to resolve them.

Fulfills Safety and

Regulatory Requirements

Understands all aspects of providing a safe environment and performs routine safety checks to prevent safety hazards from occurring

Managing Resources Effectively

Demonstrates Accountability: Demonstrates a sense of ownership, focusing on and driving critical issues to closure
Stewards Organizational Resources:

Applies understanding of the departmental work to effectively manage resources for a department/area

Makes Data Driven Decisions:

Demonstrates strong understanding of the information or data to identify and elevate opportunities

Fostering Innovation

Generates New Ideas: Proactively identifies new ideas/opportunities from multiple sources or methods to improve processes beyond conventional approaches
Applies Technology:

Demonstrates an enthusiasm for learning new technologies, tools, and procedures to address short-term challenges

Adapts to Change:

Views difficult situations and/or problems as opportunities for improvement; actively embraces change instead of emphasizing negative elements.

Position

Qualifications

Responsibilities

Certifications

Work Experience

Relevant Work Experience

Experience Level

2 years

Education

Bachelor's (Required)

Vanderbilt Health is committed to fostering an environment where everyone has the chance to thrive and is committed to the principles of equal opportunity.

EOE/Vets/Disabled.

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Project Manager, Digital Marketing