TITLE: Marketing Analytics & Insights Lead (Full Time)

LOCATION: 140 Broadway, 40th Floor, NY, NY

SALARY: $70K-$80K

Hybrid for now, ~3 Days/Week On-Site
On-Site Requirement - subject to increase to more Days/Week in the future (based on Covid & business needs), so the person should be ok with being On-Site more if needed

COMPANY Introduction

Client X leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, Client X will fundamentally change the ways advertisers engage audiences on-the-go. Responsible for driving Client X’s Marketing measurement approach and its implementation. They will manage measurement efforts, the collection and presentation of results, analysis of the data, and optimization recommendations for Marketing activities.

Primary responsibilities include

Contributing to Marketing initiatives to offer ideas and facilitate the establishment and measurement of KPI’s
Working with Sales Strategy, Analytics and Operations to evaluate campaign ROI
Organizing and maintaining all Marketing activity results data for insight development & benchmarking
Creating and presenting regular and spot reports on Marketing activity performance
Identifying opportunities for optimization and providing strategic recommendations
Analyzing our customer journeys data across all of our digital media channels from email, search, and paid media

Other responsibilities include

Analyzing new opportunities, such as helping to evolve personalization strategies, and executing cross channel digital Marketing campaigns based on data
Tracking campaign performance against key performance indicators, including but not limited to: costs, impressions, clicks, CTR, CVR, engagement and Sales leads
Telling a concise data story to drive actionable media decisions
Set up and conduct A/B testing and other automations across our campaigns and website to help optimize results
Working with Sales and Marketing teams to ensure they understand the performance of their various campaigns and efforts
Make recommendations for new techniques, tools, metrics, and strategies to improve targeting and measurement in the future
Continuing Education: Always staying up to date with Digital Industry trends, up and coming platforms, and Marketing tools

Required Skills

Search - This person must have a strong understanding of search engine optimization (SEO) and search engine Marketing (SEM) in order to inform the optimization of attention-getting online campaigns
Paid and organic (social) media Marketing – Paid and social media is a strong Marketing tool, and this person needs to be familiar the gamut of online advertising tactics in order to know how to evaluate our efforts to promote our products and brand online
Mathematics/Statistical Analysis – This person will look at numbers daily to analyze, among many things, the cost of campaigns compared to how many people are responding to those campaigns and the value of those responses
Communication skills – This role will speak with executives and deliver regular reports, requiring excellent verbal and written communication skills
Time management – Our Marketing campaigns are tied to specific initiatives and schedules, requiring this person to have good time management skills so that results and reports are delivered on time in order to inform optimization efforts
Tools and Platforms – This person must have a strong understanding of Google Analytics, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, and Microsoft Office (Word, Excel, PowerPoint), as well as be able to evaluate and recommend new tools are relevant
Familiarity with Customer Experience Platforms and CRM’s (specifically our current vendors Sitecore and boostr) a plus

Other Requirements

Minimum of 3 years in an analytical role, preferably digital Marketing analytics
Educational concentration in Marketing and/or analytics preferable

Team Ecosystem

This position reports to the Senior Manager of Interactive Services.
This role works closely with our:
Marketing Team (Local, National and Product Marketing)
Sales Team (Local, National, and Sales Strategy, Analytics & Operations)
As well as our external performance Marketing vendor (Currently Tinuiti)

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Marketing Analytics & Insight Lead