About Sellmark

Sellmark is committed to creating brands that foster memories and traditions by producing industry-leading outdoor lifestyle products. We promote a healthy outdoor lifestyle and drive innovation through positive leadership, strong ethics, and unwavering dedication. Our team-oriented culture encourages self-growth, mutual respect, and a passion for excellence—both at work and beyond. We seek individuals who bring passion to everything they do, instill confidence, trust, and respect, and inspire success while building strong relationships. If you're looking for a dynamic, professional, and supportive team, we'd love to have you join us.

VISION

We are seeking a creative and results-driven Digital Marketing & Communications Specialist to execute and support marketing and communications initiatives that strengthen brand awareness, engagement, and community growth. This role focuses on content creation, social media management, paid social support, and community engagement, while assisting with promotional communications, performance tracking, and campaign execution.

Essential Duties And Tasks

Social Media Management and Paid Promotion

Manage and execute social media activities across all major platforms
Plan, schedule, publish, and optimize organic social content
Execute paid social boosting and advertising to support campaigns
Monitor platform/industry trends and audience behavior to inform content strategy
Track and analyze performance metrics, providing insights and recommendations for improvement

Influencer, ProStaff, and Community Relations

Build and maintain relationships with influencers, brand ambassadors, and ProStaff members via social channels
Coordinate content creation, posting schedules, and campaign participation with influencers and ProStaff
Manage ProStaff and influencer databases, ensuring accurate records and performance tracking
Engage directly with the social media community within the industry to strengthen brand loyalty

Content & Brand Communications

Distribute promotional email campaigns
Assist with distributing press releases when necessary
Collaborate with internal teams on content direction, campaign messaging, and brand initiatives

Perform additional duties as required to support the department's effective operation.

Education And Experience

Bachelor's degree in marketing, communications, or related field
0-2 years experience in digital marketing and communications
Demonstrated success in managing integrated marketing campaigns
Experience supporting, coordinating, and executing marketing campaigns and initiatives
Exposure to content development, campaign performance tracking, and internal collaboration

Qualifications

Strong understanding of social media platforms, tools, and analytics
Social media management expertise
Experience with social media management and scheduling tools
Working knowledge of digital advertising and paid social campaigns
Creative thinking with and understanding of brand voice and audience engagement
Exceptional written and verbal communication
Strong project management and organizational skills
Strategic thinking and analytical capabilities
Ability to manage multiple priorities effectively
Detail-oriented with data-driven mindset

Work Environment & Physical Requirements

While performing the duties of this job, the employee may be required to sit or stand for extended periods of time. The employee may be required to bend, twist, reach, push, pull and operate office machinery and motor vehicles.
Must be able to lift to (50) pounds

WORK SCHEDULE/HOURS

The role primarily aligns with standard business hours; however, flexibility is essential to accommodate varying schedules based on business demands. This may include evening, weekend, and holiday shifts, as well as hours outside of typical departmental operations.

Competitive Compensation, Benefits And Training

Competitive salary based on experience.
Generous paid time off, sick and floating holidays.
Initial intensive training program, continual professional training and career enhancement opportunities available.

Sellmark Corporation is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other legally protected status. We are committed to fostering an inclusive and diverse workplace where all individuals feel valued and respected.

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