Job Description

What is the opportunity?

We are seeking a talented and experienced Manager to lead campaigns on our Digital Acquisition Media team. This role is crucial in driving successful acquisition campaigns across various digital platforms and will report into the Senior Manager.

The Manager will be responsible for the end-to-end management of performance media, including planning, execution, optimization, and reporting. Additional responsibilities may include troubleshooting tracking + tagging issues within both internal and external platforms.

The primary goal is to drive cost-efficient conversions and ensure performance aligns with CPA targets, ultimately contributing to the success of each line of business. A key performance indicator for this role will be meeting or exceeding annual acquisition targets.

The ideal candidate will have a strong background in digital marketing, with experience in Search, Display, and Social media advertising. They will be well-versed in industry-leading platforms such as Google Ads, Bing, Meta, TikTok, Reddit, and or Pinterest.

This role requires a data-driven mindset, excellent analytical skills, the ability to make strategic decisions and accurately communicate business results to key stakeholders. The Manager will play a vital part in our marketing team, contributing to the overall success of RBC's acquisition efforts.

What will you do?

Developing and implementing acquisition strategies to meet business objectives
Executing and optimizing campaigns to maximize performance and ROI (CPA, conversion rate, keyword bids, quality score, etc)
Analyzing campaign data and providing actionable insights to improve results
Day-to-day budget & campaign management
Forecasting and headroom analysis
Financial hygiene of campaigns (billing, invoicing, etc)
Troubleshooting tracking and tagging issues
Collaborating with stakeholders to communicate performance and provide recommendations
Staying up-to-date with industry trends and best practices to enhance campaign effectiveness

Location and Work Arrangement: Candidates must be located in Toronto and be in office 4 days a week.

What do you need to succeed?

Must-have

Performance media experience driving acquisition (1-3 years)
Experience with successfully managing SEM campaigns in Google Ads (Search, Pmax, Demand Gen)
Ability to manage large scale budgets across multiple channels, simultaneously
Organization and prioritization capabilities
Post-secondary degree or diploma

Nice to have

Financial services industry experience, especially of the investing landscape in Canada
Experience with successfully managing Meta, TikTok, Reddit and or Pinterest campaigns
Understanding of value based bidding
Experience creating reports & analysis in excel
Familiarity with GA4, GTM, Tableau, SEO
Enjoy research and setting up systems and processes

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
Opportunities to do challenging work

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

Address

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City

Toronto

Country

Canada

Work hours/week

37.5

Employment Type

Full time

Platform

PERSONAL & COMMERCIAL BANKING

Job Type

Regular

Pay Type

Salaried

Posted Date

2025-09-17

Application Deadline

2025-11-17

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

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Manager, Digital Acquisition Media