Overview

PepsiCo is a global leader in food and beverages, operating in over 200 countries with a portfolio that includes 22 iconic billion-dollar brands. Our vision is to be the global leader in beverages by Winning with Purpose, embedding sustainability and innovation into everything we do.

The Studio is PepsiCo Beverages North America’s in-house creative agency. We bring culture-shaping, award-winning work to life across iconic brands like Pepsi, Mountain Dew, Bubly, Mug, and Starry.

Community Managers at the Studio provide a crucial perspective on the business dynamics. We are seeking an individual with a human centric, culture obsessed discipline that can dive deep into audience insights, media trends, cultural shifts, and tech innovations to inform strategic recommendations. Our team is collectively redefining and modernizing the way we harness consumer and cultural intelligence, develop brand strategy and plan for attention.

Responsibilities

Ongoing monitoring of brand social channels & relevant online conversations looking for highest impact opportunities to engage (including proactive identification of conversations & communities strategically and creatively relevant for the brand)
Continuous active listening on brands currently tracking every follower interaction: comments, responses, DM’s
Analyze brand and cultural trends for consideration of creative team
Bring insight on a subject-matter and specific subculture.
Willing to go beyond basic tracking to analyzing and drawing hypothesis, including providing a daily digest of observations + recommendations
Use third party tools to manage brand’s pages
Read every comment across all social posts, and respond to consumers across these channels, maintaining a consistent brand voice across these conversations, and using the opportunity to engage followers, probe further insights, or advance brand goal
Follow proper escalation systems, as needed, for followers with negative feedback.
Seek opportunities to insert the brand in social conversation, whether around relevant trending topics/news or engaging with social influencers/celebrities/other brands

Compensation and Benefits:

The expected compensation range for this position is between $88,200 - $147,650.
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

Bachelor’s Degree or equivalent experience required, with a keen interest in communications
5+ years of Professional Experience in social media
Bonus points if you consider yourself to be a sub-culture expert within Beverages & Food
Consider oneself a Social Media “know it all” and has experience working across a variety of social platforms: Facebook, Twitter, Instagram, TikTok, YouTube, X, etc.
Can combine creativity and analytics with the ability to convert into a story
Innate curiosity and ability to adapt + be flexible, whether with new tools, platforms, processes, etc.
Experience using the following social listening tools a plus but not mandatory: Plot, Talkwalker, Hootsuite, TweetDeck
Experience putting together presentations in written form using google slides
Strong writing and verbal skills.
This position is limited to persons with indefinite right to work in the United States.

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement

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Social Media & Community Manager